Kelsey Chickering

The platform's recent actions to appeal for increased advertising investment threaten media choice and the solvency of the advertising industry.

Two-thirds of B2C marketing decision-makers said they planned to increase investment in creator/influencer programs. Get five tips to effectively scaling your creator marketing program in this post.

The US Supreme Court seems to be leaning toward upholding the law to require TikTok’s divestiture or have it face a ban, but this doesn’t mean that we’re at the end of the road.

Meta's announced pullback in its content moderation policies reflects a growing shift in American sentiment around anti-censorship and free speech. What could it mean for the user experience and for ad dollars?

Despite TikTok being that much closer to a ban, we stand by our prediction that TikTok will not get banned or divest in the US in 2025. Find out why.

Best-in-class creator marketing programs are multidimensional, with many different types of creators, content, and activations.

Creator gift guides will fuel shoppers this holiday season, helping to solidify social media as a critical commerce channel for marketers.

Social media has become a critical channel for marketers. It intersects many teams, from social media managers to commerce marketers and care agents. These often siloed teams need technology to help them effectively collaborate and measure the impact of their efforts from one place. Forrester defines social suites as: Platforms that combine multiple social tech […]

Marketers werden an Vertrauen gewinnen, da einige offene Fragen in Bezug auf Medien und Werbung gelöst werden. Sie sollten es sich jedoch nicht allzu bequem machen. Erfahren Sie, was Sie im nächsten Jahr erwarten wird.

Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.

If you’ve ever seen The Wizard of Oz, you might remember the moment when Dorothy realizes the Wizard is not in fact all-powerful. He is just a man with a very loud voice. She also learns that she doesn’t need his power or magic to send her home — the power lies within herself. This […]

In overwhelming (and very rare) bipartisan agreement, the United States Senate passed two bills that tackle children’s online safety: the Kids Online Safety Act (KOSA) and the Children and Teens’ Online Privacy Protection Act (COPPA 2.0). This is a big deal because the Senate hasn’t passed internet protections for kids in decades. But the two bills still […]

Dismantling content moderation on social media platforms would have a host of negative consequences and change marketers' spending decisions.

Grundlegende Prozesstransformationen benötigen die Synergie verschiedener KIs. Erfahren Sie mehr darüber, wie sich genAI auf die Social-Tech-Landschaft auswirkt.

TikTok's unquestionable sway over young, voting-age US citizens could pose danger, even as it makes the platform an optimal media channel.

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023 To 2030 supports this, as content marketing is the third-largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape has sparked a race […]

TikTok Shop will be a key player this holiday season. Discover how advertisers can get the most out of the new social commerce player.

Big media gets its mojo back in 2024. Check out this preview of Predictions 2024: Media And Advertising and discover the trends that will define the year ahead.