E-commerce will continue to grow. But in 2025, digital business and tech leaders will need to balance what technology is increasingly capable of — and your customers demand — with what your organization can afford, implement, and sustain. 

The year will be tough for every retail sector, not only the lowest-margin categories such as grocery. Higher labor costs and lower consumer purchasing power mean that all retailers need to explore technology solutions to provide strong service to grow shopper loyalty and wallet share in a scalable way. 

To cultivate long-term growth, every business must be both willing and organizationally ready to continually invest in tech solutions, experiment, and fail — and then apply those learnings fast to the team and the business. 

On February 19, our Research Director for Digital Business, Fiona Swerdlow and German e-commerce pioneer, Tarek Müller, Co-Founder of AboutYou will host an Executive Peer Exchange in Hamburg to discuss upcoming challenges, potentials, risks, and opportunities with leaders across industries. 

Key questions that will be discussed during the event: 

• What are current Forrester key trends and market insights? 

• What did AboutYou learn from past years? 

• What might the use of AI and personalization look like? 

• Peer questions and discussion