Maximise And Communicate The Business Value Of Technology

Forrester Event Live In London.

Date: Thursday, 6th July 2023
Time: 14:00-19:00
Venue: The Standard, 10 Argyle Street, London, WC1H 8EG

Please join us for a session focused on the skills needed to help you assist your stakeholders with creating and realising value, followed by an evening cocktail reception.

Many IT business leaders still struggle to showcase the value of technology to their stakeholders, Even if you deliver solutions and services against timescales and budgets, you cannot assume you “delivered” value.

In this session, participants will learn:

  • How to define your martech strategy in collaboration with your marketing peers.
  • The best practice steps for building a differentiated customer experience.
  • How to maximise the value of martech investments.
  • How by embracing future-fit strategy in your organisation can help you to demonstrate the value of emerging technology initiatives.
  • The top emerging technologies to consider in 2023 and beyond.

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