A Complimentary Forrester Webinar
Date: Tuesday 28th March 2023
Time: 09:00 BST | 10:00 CEST
Duration: 45 minutes
marketing qualified leads (MQLs) and marketing qualified accounts (MQAs) have always been the main focus of B2B marketing initiatives. Since the buyer’s path has altered, so must the lead-centric marketing approach.
Learn why marketers are focusing on opportunity segments that provide better signals of intent rather than MQLs by registering for this webinar.
In this B2B marketing webinar learn:
- Why traditional MQLs seriously restrict a marketer’s ability to impact performance
- Why MQAs are not a good substitute
- How opportunity segments can assist you in overcoming MQL restrictions and developing a more successful revenue process