Media Coverage

Latest Media Coverage

Media Coverage

Forbes – Under 30-Founded Smart Chat App Yaar Secures $20 Million To Automate Workplace Tasks

June 23, 2022
Forbes: Analyst Will McKeon-White discusses smart chat app Yaar and how its overall user-friendliness will weigh heavily on its impact. Read the full article here. Read more from Will here.
Media Coverage

Digiday – Cannes Podcast: Forrester’s Joanna O’Connell on Fraud, Data, Walled Gardens And Networking Again

June 21, 2022
Digiday: VP, Principal Analyst Joanna O’Connell is a guest on Digiday’s podcast at Cannes Lions, discussing the latest trends surrounding the ad tech industry. Listen to the podcast here. Read more from Joanna here.
Media Coverage

China Daily – Huawei ‘Bets Big On AI’ To Grow Computing Biz

June 16, 2022
China Daily: Principal Analyst Charlie Dai discusses Huawei’s AI and computing strategy which demonstrates the importance of leveraging holistic hardware and the software spectrum to fully unleash the power of AI in the cloud. Read the full article here. Read more from Charlie here.
Media Coverage

The Economic Times – RBI Article Flags Low R&D Spend, Could Hurt India’s Transition To Next Phase Of Manufacturing

June 16, 2022
The Economic Times: VP, Research Director Ashutosh Sharma comments on the state of tech R&D spending in India, especially Industry 4.0 which could develop IoT use cases. Read the full article here. Read more from Ashutosh here.
Media Coverage

Reuters – Investment Platforms Face Hangover After Pandemic Party

June 13, 2022
Reuters: VP, Research Oliwia Berdak shares commentary around investment platforms that flourished during the pandemic and the apparent “hangover” they now face given the changing investment market. Read the full article here. Read more from Oliwia here.
Media Coverage

The Wall Street Journal – Customer Experience Is Getting Worse

June 7, 2022
The Wall Street Journal: This top business outlet highlights Forrester’s latest US CX Index results with commentary from Principal Analyst Pete Jacques about how brands’ CX quality has fallen for the first time in years. Read the full article here. Read more from Pete here.
Media Coverage

Fortune – The Metaverse Is Design’s New Frontier. Here’s What Designers Need To Know

June 7, 2022
Fortune: VP, Principal Analyst David Truog shares guidance around what designers should know when navigating and designing for the metaverse. Read the full article here. Read more from David here.
Media Coverage

The Wall Street Journal – Elon Musk’s Bot Problem On Twitter Is Extraordinary

June 5, 2022
The Wall Street Journal: Principal Analyst Sandy Carielli offers insights about how bad bots and fake accounts can pose threats on Twitter. Read the full article here. Read more from Sandy here.
Media Coverage

MarketWatch – Sheryl Sandberg Leaving Facebook After 14 Years

June 1, 2022
MarketWatch: VP, Research Director Mike Proulx shares insights about Sheryl Sandberg’s departure from Meta and how this will impact the company. Read the full article here. Read more from Mike here.
Media Coverage

Financial Times – Transport Systems Give Hackers A Moving Target

June 1, 2022
Financial Times: Principal Analyst Paul McKay describes in an interview how the European Commission’s proposals to update and strengthen cybersecurity rules for network and information systems apply to travel companies. Read the full article here. Read more from Paul here.
Media Coverage

Forbes – When It Comes To Delighting Customers, CIOs Are Busy Thinking Back To Front

May 26, 2022
Forbes: Principal Analyst Sara Watson offers perspective on what CIOs should do to establish greater customer experiences. Read the full article here. Read more from Sara here.
Media Coverage

The Economic Times – Swiggy Eyes Commerce Play With Minis Marketplace

May 26, 2022
The Economic Times: VP, Research Director Ashutosh Sharma shares his perspective on the need for food delivery players like Swiggy to innovate and diversify their offerings in order to compete in the Indian market. Read the full article here. Read more from Ashutosh here.
Media Coverage

Broadcom buys VMware for $61B

May 26, 2022
Senior Analyst Tracy Woo and Senior Analyst Naveen Chhabra comment on Broadcom’s planned acquisition of VMware and why Broadcom may seek to enter the enterprise software market. Associated Press: Big tech deals keep coming: Broadcom buys VMware for $61B TechTarget: Broadcom buys VMware in a $61B acquisition deal SiliconANGLE: Done deal: Chipmaker Broadcom will buy [...]
Media Coverage

CNBC Europe: Electronics Are Set To Get Even More Expensive As Chip Giants Hike Their Prices

May 24, 2022
CNBC Europe: VP, Research Director Glenn O’Donnell discusses how rising chip prices will likely prompt products like PCs, cars, toys, consumer electronics and appliances to become more expensive. Read the full article here. Read more from Glenn here.
Media Coverage

Forbes – Why Actor And Filmmaker Edward Norton Wants To Be TV’s Data Oracle

May 20, 2022
Forbes: Principal Analyst Tina Moffett describes how startups are vying to compete with TV ratings and measurement industry stalwart Nielsen in terms of advertising measurement and insights. Read the full article here. Read more from Tina here.
Media Coverage

The Wall Street Journal – KKR Invests In Customer Feedback Software Provider Alchemer

May 19, 2022
The Wall Street Journal: Senior Analyst Colleen Fazio explains why more companies are relying on platforms that help companies collect and analyze customer sentiment data. Read the full article here. Read more from Colleen here.
Media Coverage

ET Brand Equity – To Protect Advertising, Misinformation Mitigation Is Top Priority For Market

May 19, 2022
ET Brand Equity: Findings from Principal Analyst Kelsey Chickering’s recent report on funding truth in the misinformation age has been featured in this top Indian newsletter. Read the full article here. Read more from Kelsey here.
Media Coverage

Marketplace – More Than 40% Of Baby Formula Out Of Stock, Data Company Says

May 13, 2022
Marketplace: Senior Analyst Alla Valente shares perspective about the supply chain barriers impacting the shortage of baby formula in the US. Read the full article here. Read more from Alla here.
Media Coverage

Bloomberg – CEOs Feel The GOP Squeeze For Weighing In On Social Issues

May 13, 2022
Bloomberg: VP, Principal Analyst Dipanjan Chatterjee describes how CEOs and corporate directors must decide how to balance the risks of alienating customers, employees, investors, and lawmakers, pending the Supreme Court decision regarding Roe v. Wade. Read the full article here. Read more from Dipanjan here.
Media Coverage

CNBC Europe – ‘Consumers Will Follow Where The Content Is,’ Says Forrester After Disney Earnings

May 12, 2022
CNBC Europe: Following Disney’s recent earnings, VP, Research Director Mike Proulx appears on the network’s Street Signs segment to discuss why Disney+ has had a strong quarter. Watch the full interview here. Read more from Mike here.