Media Coverage

The Wall Street Journal: Principal Analyst Pete Jacques breaks down Forrester’s US CX Index rankings for 2024, and the factors that are causing US brands’ CX quality to drop significantly for the third straight year in a row. Read the full article here. Read more from Pete here.

CNBC: VP, Principal Analyst Andras Cser discusses Apple’s new Passwords app and the difficulties that arise with getting rid of passwords entirely. Read the full article here. Read more from Andras here.

Handelsblatt: Following Elon Musk’s threat to ban Apple devices at his company should Apple integrate with OpenAI due to privacy concerns, VP, Principal Analyst Thomas Husson comments on Apple’s continued focus on privacy and why he doesn’t expect that to change because of this collaboration. Read the full article here. Read more from Thomas here.

CNBC: Principal Analyst Michele Pelino outlines the sectors that stand to benefit most from edge computing, as well as the biggest barriers that currently exist to edge adoption. Read the full article here. Read more from Michele here.

CNN. Forrester analysts Thomas Husson, Dipanjan Chatterjee and Andrew Cornwall provide insights ahead of Apple’s Worldwide Developers Conference (WWDC). Quartz: “Apple is far behind in the AI race. But that’s ‘entirely on brand,’ analyst says” Les Echos: “Apple: the conference that should convince that the company is on the AI train” Associated Press: “Apple leaps [...]

Principal Forecast Analyst Jitender Miglani’s five-year retail market forecast predicts that global online retail sales will grow to $6.8 trillion by 2028. Forbes: “E-Commerce To Hit $6.8 Trillion By 2028, Yet Physical Retail Will Prevail” eCommerceNews: “Forrester predicts online retail sales to hit USD $6.8 trillion” LSA: “E-commerce is expected to reach more than €700 [...]

The Edge Singapore. In an interview with Singapore’s leading business weekly, Principal Analyst Xiaofeng Wang describes how evolving data privacy regulations will heavily impact advertisers and their agency partners given their reliance on third-party cookies. Read the full article here. Read more from Xiaofeng here.

CNN Business. VP, Principal Analyst Thomas Husson addresses what the next generations of iPhones could look like in a world fueled by genAI. Read the full article here. Read more from Thomas here.

CNBC. Principal Analyst Arielle Trzcinski outlines factors contributing to why Walmart is shuttering its retail health clinics, including volume and pricing structure issues. Read the full article here. Read more from Arielle here.

The Wall Street Journal. In a feature article about issues surrounding consumer chatbots, Principal Analyst Max Ball addresses how chatbot disconnect stems from factors like “bad design,” speed, and inability to provide correct answers to questions. Read the full article here. Read more from Max here.

The Boston Globe. Vice President and Principal Analyst Andras Cser offers perspective about cybersecurity company CyberArk’s plans to acquire IAM vendor Venafi in a $1.5 billion deal. Read the full article here. Read more from Andras here.

Fortune. A new profile of Microsoft CEO Satya Nadella features insights from Principal Analyst Lee Sustar who describes how after spending years chasing AWS, Microsoft’s OpenAI partnership has given the tech giant “the initiative for the first time ever in cloud computing.” Read the full article here. Read more from Lee here.

The Guardian: Ahead of the second AI Safety Summit taking place in Seoul this week, Senior Analyst Rowan Curran discusses the significant AI advancements that have emerged over the past six months, including “multi-modal” models like GPT-4 and Gemini. Read the full article here. Read more from Rowan here.  

Principal Analyst Allie Mellen discusses the impact of Palo Alto Networks’ plan to acquire IBM’s QRadar assets and how this could impact CISOs decision-making when it comes to committing to a single cyber platform. The Wall Street Journal: “IBM and Palo Alto Networks Deal Prompts Questions Over Appetite for Cybersecurity Platforms” CIO Dive: “Palo Alto Networks [...]

The Business Times. In an article about big tech investing billions into Southeast Asia, Principal Analyst Leslie Joseph comments that policymakers across the region must have a common approach and find the right balance between laws that foster innovation, while addressing risks associated with AI and other predictive algorithms. Read the full article here. Read more from [...]

NPR: VP, Principal Analyst Sucharita Kodali is interviewed about how large retailers plan to remove self-checkout from stores, citing frustrations with the technology and thefts.  Read the full article here. Read more from Sucharita here.

BBC: Principal Analyst Enza Iannopollo shares how the European Parliament’s adoption of the AI Act “marks the beginning of a new AI era”. Read the full article here. Read more from Enza here.

CNN Business: Principal Analyst David Brodeur-Johnson is interviewed about how AI is permeating the monitoring and tracking of employee communications, as well as how the biggest complication surrounding this technology in the workplace is employee trust. Read the full article here. Read more from David here.

Fortune: Senior Analyst Alla Valente is interviewed about the negative impacts that can arise when corporate companies fail to properly heed employee concerns about issues like fraud or breaches and implement processes for reporting these types of issues. Read the full article here. Read more from Alla here.