The path to B2B success is riddled with confusion and constant change. Buyer preferences are shifting, economic and geopolitical uncertainty persists, and emerging technologies such as genAI promise to transform business.
Watch our webinar to explore Forrester’s 2024 predictions for B2B marketing, sales, and product leaders. This webinar is your compass to navigate the changing landscape and make informed decisions that will propel your growth strategies forward.
Gain invaluable insights from our analysts on the global impact of generative AI and the evolving preferences of B2B buyers across North America, EMEA, and Asia Pacific. Discover the risks associated with thinly customized content creation and unlock the benefits of leveraging genAI for impactful product launches.
Watch now to gain research-led insights that will help you better understand your customers’ preferences and needs — and unleash your marketing creativity to achieve exceptional outcomes.
What Will You Learn?
- Explore the revenue engine impact of our 2024 B2B predictions.
- Understand the profound effect of genAI on B2B marketing, sales, and product priorities.
- Adapt your strategies to address the changing behavior of B2B buyers.
What’s In It For You?
- Gain actionable strategies for 2024 B2B revenue engine success.
- Participate in a live Q&A with our analysts.
- Get a pulse on peer priorities through live polling.
Featuring
Webinar: Predictions 2024 For B2B Marketing, Sales, And Product
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