Communication and social apps steal the lion’s share of consumers’ time spent on apps — with a combined 21% of all smartphone minutes. For example, consumers spend 25-plus minutes per day on social networks (primarily Facebook), according to new Forrester data based on a survey of 2,000 US smartphone owners.
Music, video, maps, gaming, search, and cloud are just a few of the other categories examined in this new research that breaks down how consumers are spending time on their mobile device.
All of this time spent messaging, emailing, searching, Facebooking — to name a few — leaves little time left for branded apps. Put bluntly: Your customers won’t download your app — despite the 226 billion apps expected to be downloaded this year, writes Forrester, so you need to look to engage them where they are already spending time.