Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on the Internet and emerging technologies, today announced that Bradford J. Holmes has joined the company’s Healthcare eCommerce research team as a senior analyst. Holmes joins Forrester from, a provider of eCommerce pharmacy systems for healthcare organizations, where he served as executive vice president of marketing and sales.

Holmes will focus on the effects of new technology on healthcare delivery, finance, and marketing. He will place special emphasis on the implications of technology change for private and government-funded health benefit programs.

Holmes brings diverse experiences to Forrester’s Healthcare eCommerce research. While a vice president at United Health Group, he led provider contracting in several major US markets and built, branded, and implemented United’s highly successful Options PPO product. While an analyst at Blue Cross and Blue Shield of Virginia, Holmes built a case for the company’s adoption of the Resource Based Relative Value Scale and complete restructuring of its physician reimbursement system.

Working in healthcare delivery, he created and managed marketing, operations, and human resources processes for a startup chain of urgent-care centers. Holmes also directed the revenue collection and business management functions for several group medical practices in Boston. Working in human resources, Holmes served as the director of benefits for Mobil Oil, modernizing its health benefit programs, which resulted in two years of premium rebates to Mobil’s beneficiaries.

“Brad’s dynamic experiences are an invaluable asset to our Healthcare eCommerce expertise,” said Eric G. Brown, research director at Forrester.

“While healthcare is certainly a unique beast, the truths about the impact of technology change and the Internet on business strategy, practices, and market opportunities are universal,” remarked Holmes. “I am excited to be a part of a team that will be bringing these truths to light in an industry that we all consider so vital to our lives and our pocketbooks.”