Good prices and great site features pushed to the top of the Health category in the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce sites. Trailing in the Health category was, PlanetRx,, and NetGrocer. has created an eCommerce site that scores well with health and beauty shoppers in every area measured. In addition to the best scores for customer service, site usability, and features, also ranked second for cost and delivery & returns. Reasonable prices, one-click shopping, and free shipping for returns contribute to an online shopping experience that enables to dominate the Health category. and PlanetRx finished second and third in Health by capturing one scoring area each and making a respectable showing with online shoppers. With $20 off first orders, was the category leader for cost, enabling it to edge out PlanetRx. Meanwhile, PlanetRx keeps things close with the best delivery in the category, a friendly return policy, and good customer service.

“This was an interesting category to score because it has a clear leader and two contenders that are working hard to get everything right,” said David M. Cooperstein, Consumer eCommerce research director at Forrester. “But both and PlanetRx have some distance to go to catch And the laggards — and NetGrocer — are barely in the game at this point.”

Trailing the other sites by a wide margin, and NetGrocer had broken links, missing information, and the highest costs in Health. With the lowest scores in five out of six areas, NetGrocer came in dead last. redeemed itself by having the category’s easiest transactions and good customer service. But in the remaining areas, fared little better.

Forrester PowerRankings use consumer survey data from Greenfield Online’s 400,000-person online panel to identify the most popular eCommerce sites. The online shopping experience for each site is then evaluated by a team of Forrester shoppers who perform a series of rigorous tests in eight areas. The Forrester shoppers’ experience and the consumer data are then synthesized to generate an overall PowerRanking.

Forrester PowerRankings are currently available for online brokerages and seven major retail categories: Apparel; Books, Music, & Video; Computing; General Merchandise; Health; Flowers; and Toys & Games. Forrester plans to add more categories to PowerRankings in the weeks ahead. Additional information about each of the categories, including a complete set of rankings and scores, can be found at the PowerRankings Web site —