Empowered Customers Are Affecting Industries Across The Board
Customers are experimenting with new technology and relying on it to ensure they have the best personal experiences. Forrester’s Empowered Customer Segmentation — a framework that examines how consumers’ behavior has changed over time as they’ve become more empowered in their decisions — gauges how consumers are evolving and examines the unique rates of empowerment in several industries.
Click here for more information about this segmentation, and contact us for a copy of our latest research that delves into how these emerging technologies are disrupting business models in retail, media, travel, finance, and insurance.