Acclaimed professor Dr. Brené Brown and award-winning entrepreneur Johnny Earle, founder of Johnny Cupcakes, to headline Summit

CAMBRIDGE, Mass., April 23, 2020Forrester today announced the conference agenda and guest keynote speakers for its SiriusDecisions Summit 2020, which will be held virtually from May 4–7, 2020. Summit 2020 is a must-attend event for B2B leaders in sales, marketing, and product in high-performing organizations. Packed with actionable insights and intensive learning experiences to help attendees better implement, operationalize, and justify their business initiatives, Summit 2020 content is even more relevant, particularly given the global slowdown due to the COVID-19 pandemic.

Dr. Brené Brown, the acclaimed research professor at the University of Houston, will headline the event as the guest keynote speaker. She has spent the past two decades studying courage, vulnerability, shame, and empathy and is the author of five #1 New York Times bestsellers: The Gifts of Imperfection, Daring Greatly, Rising Strong, Braving the Wilderness, and her latest book, Dare to Lead, which is the culmination of a seven-year study on courage and leadership. Brené hosts the Unlocking Us podcast, and her TED Talk — “The Power of Vulnerability” — is one of the top five most-viewed TED Talks in the world with more than 45 million views.

Additionally, award-winning entrepreneur and brand hysteria expert Johnny Earle, founder of Johnny Cupcakes, will also deliver a keynote at the Summit. He is known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation. Despite being in one of the most difficult product categories to stand out in and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line up around the block, time and time again, just to be able to sport his logo on their clothing. Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oréal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.

Delivered via a sophisticated and secure cloud-based platform, Summit 2020 will provide attendees and sponsors advanced experiential and networking opportunities over four comprehensive days of learning, connecting with peers, and discovery. Summit 2020 will offer all the core components that have become the hallmark of the SiriusDecisions Summit, including Executive Leadership Exchange (ELE), and B2B Certification.

The Summit also announced Return on Integration (ROI) honorees and Programs of the Year (POY) winners that will be recognized at the virtual event for achieving strong sales, marketing, and/or product alignment, improving company performance, and achieving significant and innovative results across their revenue-generating functions.

With 10-plus livestreaming keynotes and 17 role-based tracks with 120-plus livestreaming sessions, noteworthy ones include:

 In these uncertain times, B2B sales, marketing, and product leaders are looking for specific guidance on how to align organizational priorities to grow their businesses,” Forrester Vice President of Global Events Lisa Riley said. “With a strong lineup of keynote speakerstrack sessions that will unveil the latest B2B research and insights, and a digital platform that offers immersive experiencesSummit 2020 is exactly what B2B leaders need right now.”  


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