In a new report out today, Andrew Bartels addresses one of the most hotly debated questions among CIOs, CMOs, and other business leaders today: Who controls the technology spending budget?
While CMOs have certainly taken on a larger role when it comes to influencing business technology, the data in the report reveals that ownership of the budget has not shifted as much as some may expect:
- Business-only accounts for about 6% of US new tech purchases and is rising slowly towards 7%.
- About 10% (and rising) of US new tech purchases start with the business but shift to the CIO.
- More than one-third of new US tech purchases will be made by the CIO and business together.
- CIO-team-led purchases that involve business will shrink from 27% in 2010 to 25% in 2014.
- IT-only purchases will fall from 27% to 22% in 2014.
For more, read the full report here.