Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced collaborative efforts with Experian®, Mediamark Research (MRI), and Nielsen//NetRatings that will enable marketers to plan and execute multichannel marketing programs using Forrester’s Technographics® consumer segmentation.
“Clients demand marketing solutions that link strategy and data to programmatic implementation,” said John W. Boynton, vice president of business development at Forrester. “Our Technographics clients, who use our research to design consumer products and services, will get more bang for their marketing dollars by synchronizing cross-channel marketing programs and targeting their offerings more tightly.”
As part of the agreements, Forrester’s Technographics consumer segmentation, which helps companies understand how technology impacts consumer attitudes and behavior, will be incorporated into products that extend the offerings of Forrester’s partners.
- Experian today offers Technology Enthusiasts(SM) — direct mail lists that target consumers with a high affinity for technology and a propensity to buy online. By scoring its comprehensive database of information on consumers with Technographics, the company gives marketers a new tool to acquire customers.
- MRI’s 26,000-adult national representative sample has been scored with Technographics so marketers can identify the print and electronic media that are most heavily used by the consumers they are targeting. This product is also available today.
- Nielsen//NetRatings is in the process of scoring its 62,000-person at-home panel so marketers can simplify and improve their media buying based on deep information regarding the online habits of consumers. This product will be available in the third quarter.
For more information on these new products, please contact Jill Chiara at Forrester by phone at +1 617/613-6098 or via email at email@example.com.
About Mediamark Research
Founded in 1979, Mediamark Research Inc. is the country’s leading provider of multimedia audience research data to advertisers, advertising agencies, marketers as well as radio, magazine and television clients. MRI collects and analyzes information on consumer demographics, product and brand usage, and exposure to all forms of advertising-supported media. Magazines, electronic media and other media use MRI to support advertising sales. Some 450 advertising agencies-including 90 of the top 100-and many major marketers use MRI data for media planning, strategic planning, target market identification and analysis, product launches, line extensions and brand positioning.
About NetRatings, Inc.
NetRatings, Inc. is a leading provider of Internet audience measurement information and analysis. Its products and services enable customers to make informed business-critical decisions regarding their Internet strategies. NetRatings has strategic relationships with both Nielsen Media Research, the leading source of television audience measurement and related services in the US and Canada, and ACNielsen, a leading provider of market research information and analysis to the consumer products and services industries.
Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 70,000 panel members in the United States. The U.S. panel sample consists of 62,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Internationally, Nielsen//NetRatings services are provided via ACNielsen eRatings.com, a venture between ACNielsen and NetRatings, Inc. Globally, Nielsen//NetRatings services measure the Internet experiences of 225,000 global Internet users.
Experian is an information solutions company. It uses the power of information to help its clients target prospective customers, manage existing customer relationships and identify opportunities for profitable growth. Through multi-channel delivery of its web-based products and services, Experian enables its clients to conduct secure and profitable growth. Experian is a subsidiary of The Great Universal Stores PLC and has headquarters in Nottingham, UK and Orange, California. Its 12,000 people support clients in more than 50 countries. Annual sales are about $1.5 billion. For more information, visit the company’s Web site at www.experian.com.
About Forrester’ class=”newpage” target=”_blank”s Consumer Technographics
Using survey data collected from more than 350,000 completed surveys each year, Forrester’s Technographics Data & Analysis is the industry’s most comprehensive quantitative research program on how technology impacts consumer attitudes and behavior. Since 1997, Technographics has provided a combination of continuous survey data, consumer segmentation, and technology insight that helps organizations understand and capitalize on changing consumer behavior. Technographics research is available for Consumer Technology, Personal Finance, Retail & Media, Travel, Young Consumers, and the Affluent in North America, as well as for 13 countries in Europe.