Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on the Internet and emerging technologies, today announced a strategic alliance with comScore Networks, a provider of Internet infrastructure services. The alliance, which includes a minority investment by Forrester, will enhance Forrester’s research offerings and provide a foundation for joint product development.
“comScore is the first company to track the real-time purchasing activities of a large panel of online buyers,” said George F. Colony, Forrester’s chairman and chief executive officer. “The ability to combine our analysis of consumer attitudes — ‘what they say’ — with consumer purchase behavior data derived from comScore’s enormous panel — ‘what they buy’ — is a first in our industry and a big win for our clients.”
“We are pleased to have Forrester’s vote of confidence and a channel to its influential client base,” said Magid Abraham, chief executive officer of comScore. “We expect our close relationship to result in innovative new products in the months ahead.”
Under the strategic alliance, Forrester is able to incorporate behavioral information from comScore’s panel of more than 1 million members into the full range of Forrester research products and services. This will enable Forrester’s Technographics® services, the industry’s most comprehensive quantitative research program for analyzing how today’s technologies affect consumers, to correlate consumer attitudes with actual behaviors.
“Quality data is a critical underpinning to our analysis, and Forrester seeks to build relationships with the premier providers of primary data,” added William M. Bluestein, Ph.D., Forrester’s president and chief operating officer. “Our analysts will now be able to analyze actual purchase data to make assessments of market strategies, industry developments, and Web site effectiveness.”
About comScore Networks
comScore Networks is a provider of infrastructure services to the Internet E-conomy based on its next-generation Customer Knowledge Platform. comScore provides the only comprehensive information available on Internet users, including buying behavior, anywhere on the Web. comScore Networks’ services are based on the electronic monitoring of millions of people who have opted in to allow their behavior to be confidentially monitored. comScore provides detailed information to optimize decision-making and fuel high-performance CRM solutions. The company’s investors include Accel Partners, Flatiron Partners, Lehman Brothers Venture Fund, Institutional Venture Partners, Comdisco Ventures, Siebel Systems, Brinson Partners, divine interVentures, and Forrester Research. comScore Networks is headquartered in Reston, Va., with offices in Chicago, Ill., and San Bruno, Calif.