Forrester Research, Inc. (Nasdaq: FORR), Europe’s leading independent provider of research and analysis on the Internet and emerging technologies, today announced the opening of its UK Research Centre in London. The Centre, which is the culmination of Forrester’s acquisition of Fletcher Research, represents an important milestone in the continued expansion of Forrester’s European research offerings.
Neil Bradford, the newly appointed managing director of Forrester’s UK Research Centre comments, “Fletcher Research was widely acknowledged for its deep understanding of the UK Internet. Now, as part of Forrester Research, we can deliver valuable local coverage within a European and global context. Forrester’s infrastructure, support, and resources will enhance our leading position in the UK while enabling an accelerated introduction of our proprietary data products — Internet User Monitor(tm) and Internet AdWatch(tm) — into other European markets to provide customers with a truly ‘whole view’ of the Internet economy.”
Emily Nagle Green, managing director of Forrester Research B.V., continued, “The high quality of the UK team and its deep knowledge of the UK market are tremendous assets that will help Forrester realise continued growth in the European market. The UK Research Centre will play a crucial role in our commitment to quadruple the volume of Forrester’s European research over the next six months. Additionally, the establishment of our first national Research Centre provides Forrester with a vital benchmark in replicating and extending our localised approach into further key European markets and other global regions.”
Forrester’s UK Research Centre is established following the acquisition of Fletcher Research in November 1999, and the completion of a six-month period of brand transition. The UK Research Centre will serve as the hub from which Forrester will provide an in-depth assessment of how emerging technologies are affecting dynamic business developments in the UK. This research will complement the company’s existing Pan-European and global perspectives on eCommerce. From its launch, Forrester UK Research Centre operates with a dedicated team of over 40 people.
In his role as managing director of Forrester’s UK Research Centre, Fletcher co-founder Neil Bradford will be responsible for overseeing all aspects of Forrester’s UK business, including its research, sales and marketing, and business development functions. Fletcher’s other founding member, William Reeve, has been appointed group director of European data products for Forrester B.V., and will oversee the expansion of its portfolio of data products – Technographics® Europe, Internet AdWatch™ and UK Internet User Monitor™ – to provide the most comprehensive view of Europe’s wired consumers.
Forrester’s expanded European research offerings will be accompanied by a greater number of high-level Forums and events. In 2000, Forrester will host six Forums in Europe – four in London and two in Amsterdam – attracting up to 500 delegates each. The four UK Forums are dedicated to the central themes of Interactive Channels, Online Retail, Personal Finance Online and Media Online.
Fletcher Advisory, the specialist consulting branch of Forrester’s UK Research Centre, will continue to operate under its current brand as stand-alone business operation, but will benefit from the combined support and resources of Forrester Research.