Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced that it has appointed CarolAnn Shindelar to the position of vice president, marketing. In this role, she will be responsible for directing the company’s overall marketing strategy in addition to extending Forrester’s brand as the unrivaled leader in emerging-technology research. Shindelar succeeds Mary Modahl, who has left the company and plans to spend more time with her family.
Shindelar, who has more than 20 years of experience in business-to-business and consumer marketing, joined Forrester in December of 2000 from Boston-based Antiques America, an Internet startup, where she served as senior vice president, Marketing & Sales. She had previously held senior management positions with Cahners Business Information, a business-to-business media company; the Minneapolis Star Tribune; and Webb Enterprises, a hospitality-related holding company. Shindelar also held marketing management positions at U.S. Bank (formerly First Bank), General Mills, and Meredith Corporation.
“We are pleased to welcome CarolAnn to Forrester’s senior management team,” said William M. Bluestein, president and chief operating officer. “During CarolAnn’s tenure with the company, she already has been instrumental in the development of our new marketing strategies. CarolAnn’s deep operational experience, vision, and commanding grasp of our product offerings make her the ideal candidate to lead our marketing efforts at this time. We believe that she has the necessary experience and leadership skills to build a strong team and sharply focus Forrester’s marketing efforts on achieving success in specific vertical markets.”
“We would also like to extend our appreciation to Mary Modahl for her many years of commitment and dedication to Forrester,” said George F. Colony, chairman of the board and chief executive officer. “Her innovative analysis helped to strengthen Forrester’s leadership position in emerging technology research. We wish Mary well in her future endeavors.”
Shindelar holds an M.B.A. from the Stanford Graduate School of Business, with concentrations in marketing and strategic management. She also holds a B.A. in journalism from Drake University, from which she graduated summa cum laude, and an M.A. from Drake in mass communications with a concentration in business management.