Forrester Research Inc. (Nasdaq: FORR) a leading provider of research and analysis on emerging technologies, today announced that Emily Green has been promoted from Managing Director, Europe, to Vice President, International, effective April 1, 2001. Simultaneously, Forrester announced the appointment of Green’s successor and direct report Robert Davidson who is named Managing Director, Europe with immediate effect. Green will work in tandem with Davidson for a period at the company’s European Research Center in Amsterdam, before relocating to Forrester’s headquarters in Cambridge, Mass., later this summer.
“Emily will continue to have overall responsibility for Europe, but this move will allow her to focus more keenly on the continued expansion of our business in the Asia/Pacific region,” said Forrester’s President Bill Bluestein. “The cross-cultural skills Emily honed during her three years leading our growth in Europe, in addition to prior business experience in Japan, will be crucial to the establishment of successful sales and research presence in the region.”
Green launched the company’s first international research effort in Amsterdam in 1998 and led the growth of European activities, including the integration of acquisitions Fletcher Research in the UK and FORIT GmbH in Germany. She first joined Forrester in 1995 as an analyst in online services, the Internet, and developing bandwidth technologies and eventually directing the consumer technology research team before her move abroad.
Reporting to Green, Davidson will work from the company’s regional headquarters in Amsterdam, and will be responsible for Forrester’s European operations. Prior to his appointment, Davidson was Vice President and Corporate Controller for Baan Company N.V., where he played a key role in the company’s restructuring following its acquisition by Invensys. Previously, Davidson was Vice President, Finance for Baan’s Indirect Channels Division. Formerly, Davidson spent seven years at PSI/Vicorp, where he held successively senior management positions, including Chief Operating Officer, Europe. Davidson began his career as an engineer at Ford Motor Company Ltd., in 1969, and after 13 years moved to continental Europe to hold a series of successive management positions with European technology companies.
“Robert has extensive operational experience of managing complex international organizations,” Green said. “His deep multicultural background and his track record in developing management teams will be a vital complement and driver to the continued evolution of our efforts in Europe.”