Underlining its commitment to quadrupling its European research and analysis over the next six months, Forrester Research B.V. (Nasdaq: FORR) today announced the appointment of William Reeve as group director of European data products.

Emily Nagle Green, managing director of Forrester Research B.V., comments, “William brings a sharp focus and strong leadership to our European Technographics® research, along with the experience he gained in making data products such powerful drivers of our business’ growth. Both of these contributions will be critical to ensuring the successful expansion of Forrester’s regional data products in 2000 and beyond to provide our customers with the deepest possible view of Europe’s wired consumers.

“As group director of European data products, William will oversee the expansion of Forrester’s portfolio of data products — Technographics Europe, Internet AdWatch™ and UK Internet User Monitor™ — to ensure that our clients receive the most comprehensive view of Europe’s wired consumers,” she added.

Commenting on his appointment, Reeve says, “Europe is rapidly approaching maturity as an eCommerce marketplace, and as it continues to flourish businesses need detailed information about the habits and behaviour of their customers — both across the whole of Europe and in each national market. We have aggressive plans to extend our Technographics research to encompass all 15 EU countries, tracking 350 million people by the end of the year. Additionally, Technographics is being enhanced to enable clients to ‘drill down’ for very detailed information on very specific user groups’ attitudes and behaviour — PC Internet or mobile phone users, for instance. All this means that Forrester will provide the deepest, most incisive research and analysis on what motivates Europeans to buy and use technology.

“Also, the introduction of Internet AdWatch in France and Germany in the summer will provide Web site owners and advertisers with the most reliable, up-to-date information about their competitors’ online ad spend and revenue,” he added.

Reeve will report directly to Green at the company’s European headquarters in Amsterdam, Netherlands. He will also work closely with Stan Dolberg, vice president, Research at Forrester’s headquarters in Cambridge, Mass.

Previously, Reeve was director and co-founder of Fletcher Research, which following its acquisition in November 1999 is Forrester Research’s UK Research Centre. As one of the UK’s most experienced strategic thinkers about Internet issues, he has advised a range of blue chip businesses including the BBC, Yahoo!, and AOL on Internet issues. Prior to establishing Fletcher, he worked for McKinsey & Company, the international management consultants. His career includes time at IBM, Marks & Spencer, and NatWest Bank.

Forrester’s Technographics Data and Analysis program provides a unique combination of continuous quantitative survey data, consumer segmentation, and technology insight. Based on surveys of more than 100,000 North American households and 34,000 European households, Technographics examines what motivates consumers to buy and use technology and how consumers use technology to purchase goods and services, manage their money, and consume media.

The Internet AdWatch database tracks commercial online ad spending on an ongoing basis. It monitors both banner and bespoke campaigns, such as sponsorship and microsites. The data is combined with ratecard and traffic information, as well as submissions from the sites themselves, to estimate spending levels.