• Speakers include Massachusetts Governor Mitt Romney; Ginni Rometty, SVP, IBM Global Services; and Ralph J. Szygenda, CIO, General Motors./li>
  • New research will be showcased on emerging markets like India and China, IT innovation, and new IT architectures.
  • More than 400 business executives will attend.

As US firms evaluate new opportunities and threats from emerging markets like China and India, they need to transform their business models to speed innovation and stay competitive. At its Executive Strategy Forum 2005 — taking place November 15 and 16 at The Westin Copley Place, in Boston, Mass. — Forrester Research, Inc. (Nasdaq: FORR) will present industry speakers, analyst sessions, and new research to address three key components for accelerating global growth: strategy, IT management, and technology architecture.

“In today’s global economy, firms need to rethink the way they do business to tap global R&D and supply networks, deliver products and services with worldwide appeal, and react to market changes,” said Navi Radjou, vice president, Forrester Research. “Keynotes, panelists, and the introduction of new research will provide real-world experience drawn from leaders like DuPont, Samsung, and Procter & Gamble about why aligning technology strategy with business goals is an important factor for driving innovation and taking advantage of new global realities.”

The following featured speakers will present strategies and best practices for global competition:

  • Genevieve Bell, Director, Domestic Designs and Tech Research, Intel
  • Diana Farrell, Director, McKinsey Global Institute
  • Ellen J. Kullman, Group Vice President, DuPont Safety & Protection, DuPont
  • Wing K. Lee, Director of IT Research & Innovation, Sprint Nextel
  • Thomas A. Lesica, Group Vice President, Global Information Technology and Business Operations, Avaya
  • Virginia M. “Ginni” Rometty, Senior Vice President, Enterprise Business Services, IBM Global Services
  • Mitt Romney, Governor, Commonwealth of Massachusetts
  • Ralph J. Szygenda, Group Vice President and Chief Information Officer, General Motors
  • Peter Weedfald, Senior Vice President, Sales and Marketing Consumer Electronics and North American Corporate Marketing, Samsung Electronics America

In addition, Forrester will be showcasing three new pieces of research to reinforce Event themes.

Emerging Markets
As firms establish or expand their presence in emerging markets like India and China, they need to develop strategies to take advantage of new opportunities while reducing risk. Traditional business models that rely on US-centric, vertically integrated R&D and marketing will ultimately fail. A new Forrester report to be highlighted at the Forum, “How India, China Redefine The Tech World Order,” addresses how to construct a global business model to exploit the talent and market opportunities available in India and China while minimizing the potential threats, like a cooling of the red-hot Chinese economy.

IT Innovation
Forward-thinking businesses understand that IT organizations play a strategic role in driving global competitiveness. Global-minded CIOs must shift their focus from cost-cutting to innovation and growth. According to new Forrester research being presented at the Forum, “Make IT Matter For Business Innovation,” the tech department’s key and unique assets — broad knowledge of the business, awareness of technology, and the ability to detect solution potential — are invaluable for enabling business innovation.

New IT Architectures
Sustained business transformation requires a new IT architecture to integrate global business processes and drive agility and innovation. Forrester’s report, “Digital Business Architecture,” also being unveiled at the Forum, shows how diverse technology domains can work together as one, enabling them to proactively deliver unified solutions to business problems.

Executive Strategy Forum Press Event
In addition, Forrester will bring together a panel of experts from the GAO, IBM, and MIT to discuss the issues around the changing (both retiring and next-generation) workforce at a press event on Tuesday. Specifically, it will address how to use technology to manage the changing workforce and the impact of this issue on the tech industry. More information is available at: http://www.forrester.com/ER/Press/Release/0,1769,1044,00.html.

The research mentioned in this release is available to WholeView 2™ clients and can be found at www.forrester.com. For more information on the Executive Strategy Forum, visit www.forrester.com/Events/Overview/0,5158,1023,00.html.


To attend the Executive Strategy Forum 2005, please provide your full contact information to press@forrester.com.


To attend the Executive Strategy Forum 2005, please provide your full contact information to events@forrester.com.