Forrester Research, Inc. (Nasdaq: FORR) today announced the hiring of Henry H. Harteveldt as a senior analyst to lead the company’s Technographics® Travel research group. Harteveldt joins Forrester from GetThere.com, a leading provider of Web-based business-to-business eCommerce procurement services, where he was the director of marketing.
Harteveldt brings nearly 20 years’ experience in the travel industry to Forrester. In addition to managing all aspects of GetThere.com’s marketing and communications, Harteveldt instituted the company’s proprietary strategic market research, which identified brand awareness, preferences, and key attributes among corporate customers and consumers. Prior to GetThere.com, Harteveldt was an account director at CKS Partners, where he directed the development and implementation of online and branding programs for several Fortune 500 companies.
Before CKS Partners, Harteveldt was a cofounder of Sierra Expressway Airlines, a commuter airline linking Oakland, Calif., with other West Coast communities. He has also held senior management positions with Fairmont Hotel Management Co., The Trump Shuttle, Continental Airlines, and Trans World Airlines.
“Henry is a tremendous addition to our research team,” said Michael E. Gazala, Group Director, Technographics Data & Analysis. “In addition to having a complete understanding of the travel industry, Henry has done some innovative market segmentation analysis that complements Forrester’s Technographics research. Henry’s experience and insight will be a real asset as we expand our travel research.”
“Only Forrester can provide the travel industry with the ‘whole view’ it will need to prosper in the Internet age,” added Harteveldt. “I look forward to helping our clients understand online consumers so they can take their online marketing efforts to even greater levels of success.”
Using survey data taken from more than 140,000 households each year, Forrester’s Technographics Data & Analysis is the industry’s most comprehensive quantitative research program on how today’s technology is impacting consumer attitudes and behavior. Technographics provides a combination of continuous survey data, consumer segmentation, and technology insight that helps organizations understand and capitalize on changing consumer behavior. In addition to Travel, Technographics research lenses are available for Consumer Technology, Personal Finance, Retail & Media, Young Consumers, and Europe.