Forrester Research Senior Analyst Sarah Rotman Epps blogs about the release of the Nokia/Microsoft Lumia 900: “The smartphone market is ripe for disruption — Palm is dead, Symbian is sunsetting, RIM is faltering, and every player in the ecosystem (other than Google and Apple) want a third player to wedge between Google and Apple. Windows Phone, led by Nokia, can — and should — be the market disruptor.”
The challenges, Sarah notes, are paying off the channel and targeting the right customer. The Lumia 900 “positions Nokia and Microsoft as a viable third platform and a foil for Google-Apple hegemony. In the dog-eat-dog smartphone market, viability in itself can be disruptive.” Read more of Sarah’s blog post.