mBank offers the best secure bank website capabilities in Europe, according to a new Forrester evaluation of the secure websites of 10 large retail banks in Europe. mBank’s secure site stands out for its combination of deeply integrated money management features, secure site search, proactive CRM-driven offers, secure video banking, and a visually stimulating store environment for product research. Garanti came second in the Forrester rankings, with strengths in many of the same areas. Société Générale scored best in terms of combining effective security with usability. Overall, European online banking sites scored well for assisted service and money management. However, the research also shows there is room for European banks to improve around self-service, electronic statements, and alerts.
“Forrester believes that the next generation of online banking will have digital money management at its heart,” Forrester analyst Stephen Walker concludes in the research. “Digital money management will be the starting point for customers when they log in to the secure site — or open up an app on their smartphone or tablet.”
For the research, Forrester analyzed the secure websites of 10 large retail banks in Europe: Bank Millennium, BBVA, BNP Paribas, Garanti, ING, Intesa Sanpaolo, mBank, Postbank, Société Générale, and UniCredit Banca.