WHAT: Forrester Research, Inc. (Nasdaq: FORR) Consumer Forum 2007: Winning In A World Transformed By Social Technologies

Fueled by cheap devices and pervasive access, individuals are increasingly taking cues from one another rather than from institutions — a phenomenon that creates chaos for traditional brands, sellers, and media outlets. Broadening avenues of feedback lead consumers to expect participation in product development, innovation, and advertising. Armed and empowered, consumers will increasingly disengage with disconnected companies and give new life and market share to niche firms that embrace brand participation. At this Event, leading Forrester analysts will present research on how brands are stimulating loyalty through this new social structure, and industry executives will share their companies’ best practices for including consumers in the brand dialogue.

WHEN: October 11-12, 2007

WHERE: Hilton Chicago

720 South Michigan Ave

Chicago, IL 60605

+1 312.922.4400

WHO: Keynote speakers include:

  • Christie Hefner, Chairman and CEO, Playboy Enterprises
  • Christina Norman, President, MTV
  • Robert J. Bach, President, Entertainment and Devices Division, Microsoft
  • Henry Jenkins, Co-Director, MIT Comparative Media Studies, MIT
  • Philip J. Kaplan, Founder and President, Products, AdBrite
  • Kevin H. Johnson, Digital Organization Leader, Services Division, Acxiom Digital
  • Jeremy Allaire, Founder and CEO, Brightcove
  • Richard Edelman, President and CEO, Edelman
  • Ze Frank, Founder, ZeFrank.com

CONTACT: Complete Event information is available at www.forrester.com/consumerforum2007

MEDIA: Members of the media can register by providing their full contact information to press@forrester.com

Join the conversation about Forrester’s Consumer Forum at blogs.forrester.com/marketing/consumer_forum