WHAT: Forrester Research, Inc. (Nasdaq: FORR) Technology Leadership Forum 2007: Design For People, Build For Change

Enterprise IT faces a paradox. Layer upon layer of systems have been built up to lend efficiency and predictability to the workplace. And, generally speaking, IT has succeeded in this mission.

But today’s business processes shift quickly; they require IT to support rich human interaction in addition to structured, predictable work. Processes, whether ad hoc or structured, need true integration across functions and organizations, enabling employees, partners, and customers to receive quality information at the right time, via the right channel, and in the right context.

Therein lies the paradox: The same IT investments that aimed for factory-like automation of the business, now jeopardize the future — because the results of those investments were anything but adaptive or rich in the human element. This Forum addresses that paradox head-on.

Several trends underpin our “Design For People, Build For Change” theme. Designing for people is based on the convergence of Information Workplace technologies — collaboration, portals, Web 2.0, content management, and information-as-a-service — and an increasingly process-centric enterprise. Building for change involves service-oriented architecture (SOA), business process management (BPM) technology to give life to Web services, and new ways of assembling both business processes and software.

CIOs, enterprise architects, application developers, and information and knowledge management and business process and applications professionals will learn how to capitalize on these trends and more quickly automate and continuously adjust to their real world.

WHEN: September 25-26, 2007

La Costa Resort and Spa
2100 Costa del Mar Road
Carlsbad, CA 92009
+1 800.854.5000

WHO: In addition to Forrester’s industry-leading analysts, featured speakers from industry and academia include:

  • Jim Blakemore, Vice President Enterprise Development, ConAgra Foods
  • Sandy Carter, Vice President, SOA & WebSphere Marketing, Strategy and Channels, IBM
  • Farrukh Humayun, Portfolio Architect, National City
  • David Knapp, Principal Architect, Ford Motor Company
  • Shantanu Narayen, President and Chief Operating Officer, Adobe Systems
  • Don Norman, Ph.D., Author and Professor, Northwestern University
  • Rich Phillips, Chief Operating Officer, Maritz Travel
  • Robert Wiseman, Chief Technology Officer, Sabre Holdings

CONTACT: Complete Event information is available at: http://www.forrester.com/techleadership2007 .

MEDIA: Members of the media can register for Technology Leadership Forum 2007 by providing their full contact information to press@forrester.com.