Forrester Research, Inc., (Nasdaq: FORR) Enterprise Architecture Forum 2010: Leveraging Architecture For Business Impact

Business demand for technology capabilities continues to grow, propelled by recognition of the impact technology has on business strategies and outcomes: what Forrester calls business technology. Technology trends – from cloud computing to consumerization to the componentization of packaged apps – open new doors for businesses to find solutions to their strategic needs. In such an environment, IT’s relationship with the business must evolve toward partnership, and enterprise architecture (EA) provides the glue for this partnership. How can EA ensure that business and IT work together on these transformations and provide the lens through which business and IT evaluate these technologies together? And to be effective at challenges like these, how should EA leaders market their relevance to business and IT priorities?

Forrester’s Enterprise Architecture Forum 2010 will address these questions and give attendees immediate actions they can take, as well as long-term strategies. In addition to Enterprise Architecture professionals, Application Development & Delivery professionals, Business Process & Applications professionals, Information & Knowledge Management professionals, and Infrastructure & Operations professionals will benefit from valuable keynotes and track sessions that center on topics such as using and developing capability maps and how application architectures change to support a mobile workforce and pervasive business intelligence.


February 11-12, 2010


Loews Coronado Bay Resort

4000 Coronado Bay Road

Coronado, CA 92118



A dozen of Forrester’s industry-leading analysts will be joined by featured industry speakers including:

  • Allen Brown, President and CEO, The Open Group
  • Doug Busch, Vice President and Chief Technology Officer, Digital Health Group
  • Susan E. Watson, VP, Radical Simplification & Process-Led Enterprise Integration, Enterprise on Demand Transformation, IBM

The Forum offers three in-depth tracks that examine the practice of enterprise architecture and will provide insight on how attendees can increase their influence not only within the IT organization but also to business leaders. Attendees will also have the opportunity to schedule One-On-One Meetings with Forrester analysts and to network with peers. Five sponsors – including gold sponsors MEGA and Oracle – will share their solutions in a solutions showcase. Attendees can also register for a pre-Forum Workshop, hosted by Forrest analysts Henry Peyret and Jeff Scott, entitled “Create Your EA Strategy For Influence And Impact.”


Complete Event information is available at: http://www.forrester.com/eaforum2010. To register, please call 888.343.6786.


Members of the media can register for Forrester’s Enterprise Architecture Forum 2010 by providing their full contact information to press@forrester.com. Follow news regarding the Forum on The Forrester Blog For Enterprise Architecture Professionals and on Twitter (#EAF10).