Forrester Research, Inc., (Nasdaq: FORR) IT Forum 2010: The Business Technology Transformation: Making It Real

As enterprises work their way through the worst economic slump in recent memory, transformation takes on real meaning. Think of the changes that today’s business leaders face: customers and employees, demographically and geographically dispersed, creating new ways of doing business; myriad cloud-based or other lighter, fit-to-purpose delivery models being introduced rapidly to the marketplace; and of course, fiscal and regulatory pressures not seen in decades.

These trends and others are combining to make technology more ubiquitous and core to all domains of the business, forcing business leaders outside of IT to engage more inside of IT. Forrester calls this new mandate business technology (BT), where every business activity is enabled by technology and every technology decision hinges on a business need. Every role in the IT organization has a hand in fostering BT in their company.

Forrester’s IT Forum 2010 will provide attendees with the tools across 11 technology roles to look within their IT organizations and build a strategy to transform it into a BT organization. Real-world examples of BT transformation — from industry leaders such as JetBlue, Nike, Starbucks, Sony, and Xerox — will tackle issues such as connecting people fluidly; infusing process with insight; simplifying always, everywhere; delivering services — not assets; and creating differentiated business capabilities.


May 26-28, 2010


The Palazzo at The Venetian

3325 Las Vegas Blvd. South

Las Vegas, NV 89109

+1 702.414.1000


More than 75 of Forrester’s industry-leading analysts will present over the course of three days, and three analysts will deliver keynote speeches, including Vice President and Principal Analyst Ted Schadler, who will give attendees an early preview of Forrester’s upcoming management book Empowered. Joining them will be top business and technology leaders including:

  • Ursula M. Burns, Chief Executive Officer, Xerox
  • Joseph Eng, Executive Vice President, Chief Information Office, JetBlue Airways
  • Stephen Gillett, Senior Vice President, Chief Information Officer, and General Manager, Digital Ventures, Starbucks Coffee Company
  • Drew Martin, Senior Vice President and Chief Information Office, Sony Electronics
  • Matthew E. May, Author, In Pursuit Of Elegance
  • Roland Paanakker, Vice President of Lean Business Solutions & Chief Information Officer, Nike

The Forum offers role-focused, in-depth tracks, providing customized content for attendees on how they can enable the shift from IT to BT. Attendees will have the opportunity to schedule One-On-One Meetings with Forrester analysts and to network with peers. More than 10 sponsors — including platinum sponsor Microsoft and gold sponsor Microgen — will share their solutions in a Solutions Showcase. Attendees can also register to attend one of three preconference Workshops: Creating Your SharePoint Strategy, Justifying Technology Investments, or The Marketing Of IT.


Attendees who register for Forrester’s IT Forum 2010 before April 9, 2010, will be eligible for a discount. To register, please call 888.343.6786. Complete Event information can be found at IT Forum 2010.


Members of the media can register for IT Forum by providing their full contact information to press@forrester.com.