Strategies for driving customer engagement continue to rapidly change. For the past several years, companies have been weaving social media into their customer relationship management and marketing strategies. As more-powerful mobile devices became commonplace, many companies have added mobile as a channel for marketing and service provision. Multi- and cross-channel experiences are becoming more customary, as companies strive to customize relationships with individuals. Companies have invested in each of these areas – but often as isolated initiatives.
Today, companies need to leverage all of these tools to drive engagement. Forrester calls this combined approach “Multidimensional Customer Engagement” – mixing social, mobile, multichannel, and media to create a well-rounded customer experience. Multidimensional engagement is becoming table stakes for companies seeking to attract and retain high-value customers. Understanding best practices in each area of engagement – and then understanding how these dimensions can best work together – will help you drive your company’s marketing and strategy efforts.
At Forrester’s Marketing & Strategy Forum EMEA 2010, you will hear how marketing and strategy leaders from major global companies are already successfully meeting the challenge. The exclusive research findings and case studies you will see will help you conceive and execute your own multidimensional customer engagement strategy. The Forum will also show how to transform the organization to meet the needs of empowered consumers, which is detailed in the new Forrester book Empowered. During his keynote presentation, Empowered co-author Josh Bernoff will showcase the framework that companies can use to reach out to the empowered consumer.
WHEN: November 18 – 19, 2010
WHERE: Chelsea Football ClubStamford Bridge, Fulham RoadSW6 1HS London United KingdomTel: +44 (0) 871 984 1955http://bluewing.chelseafc.com
WHO: More than a dozen Forrester industry-leading analysts will be joined by featured guest speakers, including:
- Suhail Khan, Vice President and Head of Worldwide NPS, Philips International
- Tom Seddon, Chief Marketing Officer, Intercontinental Hotels Group
- Stephen Haines , UK Commercial Director, Facebook
- Sophie Heller, Vice-President Marketing & Communication, ING Direct France
- Ignacio Villoch, Marketing Manager, BBVA
- Joanne Whitmore, Brand Manager, Beiersdorf
The Forum offers track sessions designed for marketing and strategy professionals, including the Consumer Product Strategy professional, Customer Intelligence professional, Marketing Leadership professional, eBusiness & Channel Strategy professional, Market Research professional, and Interactive Marketing professional.
Platinum sponsor Autonomy, Gold sponsors Blast Radius, Critical Mass, Day Software and SAP, and Silver sponsors ExactTarget, FatWire Software, InfoGroup, SalesRiver and Thunderhead will participate in the Event’s Solutions Showcase.At the Forum, the winners of the fourth annual Forrester Groundswell Awards in the B2C International Division will be announced. Forrester created this award to recognize excellent and effective use of social technologies to accomplish a corporate goal. For more information about the Awards go to the Groundswell Awards FAQ page.
CONTACT: To register, please call +31 (0)20305 4848. Complete Event information, including online registration, is available at www.forrester.com/marketing2010emea.
MEDIA: Members of the media can register for this Event by providing their full contact information to email@example.com.