Mobile is becoming the preferred device for consumers on the go in Europe. Marketers know this too well, and, in fact, mobile will account for 70% of digital advertising spend by 2022. Forrester expects mobile ad spend to increase at a compound annual growth rate (CAGR) of 15.9% through 2022, rising from €19.3 billion in 2017 to €40.3 billion in 2022. The forecast looks at mobile ad spend across seven countries in the region: the UK, France, Germany, the Netherlands, Italy, Spain, and Sweden.

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