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The New York Times – With Fewer Ads on Streaming, Brands Make More Movies
The New York Times – With Fewer Ads on Streaming, Brands Make More Movies
The New York Times: VP & Principal Analyst Dipanjan Chatterjee discusses why advertisers are deliberately putting more focus on Hollywood-level brandedcontent to better integrate themselves into consumers’ lives. This article has also been syndicated to Firstpost. Read the article here.
3 Common B2B Marketing Budget Mistakes & How To Fix Them
Download our guide to strategic budgeting to dodge common pitfalls, break bad budgeting habits, avoid zombie projects — and turn your marketing budget into a powerful growth accelerator.
Mobile has drastically changed modern marketing. Mobile is the consumer’s primary and preferred device. And marketers are moving spend to mobile in droves. The Forrester report “Mobile Advertising Trends To Watch – Take Steps To Prepare Your Strategy Today” highlights how mobile is shaping advertising trends in 2020 and beyond and what actions B2C marketers should consider. In [...]
Forrester expects global social advertising spend to reach $165.6 billion in 2023, up from $75 billion in 2018 — a CAGR of 17.1%. Asia Pacific and the rest of world will grow fastest, capturing the US and Europe’s share of global social advertising spend. Asia Pacific’s share of global spend will increase from 30% in [...]
