By the end of last year, private investors gave 152 tech startups “unicorn” valuations of more than $1 billion — up from 31 in 2012. Now, company valuations are rapidly declining, and many wonder if we’re facing a collapse of the tech economy. In a new report, Forrester argues that while the bubble popping will mean job losses in Silicon Valley and a pullback in disruptor investment, tech spending will not slow down.
Forrester advises CMOs and CIOs to continue with digital transformation to meet customers where they live — online, on mobile devices, and in digital channels. The new report equips companies with the information necessary to accelerate disruption and use the slowdown to fully embrace digital through every part of the business — by acquiring disruptors to create incubators, backing technologies that meet customer needs, and exploring different marketing channels.
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