Apple will sell more than 10 million Apple Watches and dominate the smartwatch category in 2015. But this only represents 1% of the 2 billion smartphones on the globe. So should marketers even be paying attention to the Apple Watch? The short answer: Yes.
Forrester expects Apple Watch to launch the entire wearables category and unleash innovation focused on delivering more intimate brand experiences. If brands get this right, they could create previously unreachable brand proximity and preference, writes Vice President and Principal Analyst Thomas Husson in new research.
It’s too late to draft on the hype of the Apple Watch launch. Marketers don’t need to rush, but they do need to start thinking about how to crack the Apple Watch code. It won’t be long before consumers expect personalized convenience with a glance at their wrist.