Market dynamics have fundamentally changed business and technology. Customer expectations shift, business resiliency suffers, and digital transformation requirements accelerate. How do the best companies survive and succeed amid these changing forces?

The answer is customer obsession. Customer-obsessed firms grow more than two times faster than non-customer-obsessed ones. Build a customer-obsessed organization using Forrester Decisions research services and shorten the distance between bold vision and superior impact.

Shorten the distance to impact

Stay Ahead Of Change

Understand and interpret market dynamics and develop a deeper understanding of your customers and competitors.

Conquer Your Priorities

Apply proven approaches with confidence and accelerate progress on your most pressing priorities.

Ready Your Team

Develop skills and a shared toolset across your function and team so they can deliver on your vision.

Forrester Decisions is a new portfolio of services tailored to your most pressing priorities, helping you and your team deliver top-notch results in record time. (1:20)

Services Built Around Your Priorities

Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions, and taking action to deliver results. The portfolio combines research-based insights, models, and frameworks with hands-on guidance to ensure that you and your team apply best practices to your specific situation. Forrester Decisions is unique:

  • A blueprint to customer obsession. We know that customer obsession is the best path to revenue growth, profitability growth, customer retention, and employee engagement. Each Forrester Decisions service includes signature customer obsession research along with tools to make customer obsession a reality at your organization.
  • Built for you. Each of the Forrester Decisions services is expressly built around a unique set of priorities representing your most pressing opportunities and challenges. Each priority was created based on hundreds of pieces of feedback from clients and potential clients.
  • On your side and by your side. Guidance from experts is built into each Forrester Decisions service. Our team gets to know you and your business, providing thoughtful, timely guidance — from planning to strategy to execution — every step of the way to help you achieve your outcomes.

Available Services

Each Forrester Decisions service is designed to support your strategic vision and help you excel in your functional role. The services work together seamlessly across the enterprise to accelerate growth. Industries served include business services, high tech, financial services, consumer, government, manufacturing, healthcare, communication, and utilities.

What’s Inside Forrester Decisions

Each Forrester Decisions service brings together three powerful components to give you exactly what you need to make progress on your priorities and plan for the future:

Stay ahead of changing customer and market dynamics and plan for the future with leading research. You’ll get customer obsession research, customer insights, trends and predictions, market forecasts, technology and service provider landscapes, and more.

Empower your team to execute on your vision with proven strategic models and plug-and-play templates. You’ll get KPIs and peer benchmarks, assessments, strategic models, templates, Forrester Wave™ evaluations for your function, and certification courses.

Accelerate progress and de-risk decisions with best practices tailored to you and your team. Forrester promises to be on your side and by your side, through guidance sessions with analysts, peer discussions, events, and more.

Signature Research

As a research company, Forrester has helped technology, marketing, sales, customer experience, and product executives see around corners and take decisive action for more than 35 years, from an objective point of view. View our upcoming Planned Research. Signature Forrester research includes:

The Customer-Obsessed Enterprise

Forrester pioneered the concept of customer obsession more than a decade ago, demonstrating that customer-obsessed operations are customer-led, insights-driven, fast, and connected. Our research proves that putting the customer at the center of your leadership, strategy, and operations results in the most efficient path to growth, happy employees, and satisfied customers.

The Forrester Wave™

Clients have trusted the transparent methodology of Forrester Wave evaluations for more than 18 years to support vendor selection. Each Forrester Wave provides a simple visual evaluation of leading providers in specific market sectors, based on a robust analysis of their current offerings and strategies. Technology and service provider clients use Forrester Wave evaluations to understand current market drivers, what’s influencing those drivers, and their competitive position.

Data And Analytics

Forrester Decisions and Forrester Market Insights services include rich Forrester data. Understand your customers and benchmark your CX performance through the Customer Experience Index (CX Index™) and gain broad views of consumer behaviors and business expectations in the buying process.


Certification courses help you deepen your understanding of Forrester research through on-demand learning. Use certification as a way to align your team through a common vocabulary, approach, and way of working. Relevant certification courses are included as a part of all Forrester Decisions services.

Analyst Relations Council

Expand the impact of analyst relations (AR) through a curated community with the Analyst Relations Council, a thriving global network of 300 analyst relations professionals. For more than 17 years, the AR Council has provided a place where you can collaborate on strategy, validate ideas, and spark inspiration with a group of like-minded peers.

Forrester is the only research and advisory firm that is focused on CIO and CMO alignment, where other firms are only focused on technical capabilities.

Syed Hussain
Chief Information Officer, Oregon State Lottery

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