Houda Rabah

Senior Director of CX Measurement, Analytics & Insights, Blue Cross and Blue Shield of Florida

Houda Rabah is the Senior Director of Customer Experience Management & Analytics since joining Florida Blue in 2017. Before joining Florida Blue, she was the Director of Customer Experience Analytics at MetLife where she was responsible for the Measurement and Analytics functions. Houda started her career as a Finance Specialist at United Parcel Services (UPS), then held multiple leadership positions at Allstate and Guardian Life Insurance, mainly responsible for the Finance, Marketing/Brand, and Customer Research functions.