Principal Analyst, Marketing Operations, Forrester
Jeff Clark brings more than 25 years of B2B marketing experience to the Marketing Operations Research Service. Jeff develops SiriusDecisions’ research on marketing measurement and technology planning. His work helps B2B organizations effectively quantify, understand and convey the value being created by their marketing functions and assists marketing operations teams in their planning and management of technology.
Prior to joining SiriusDecisions, Jeff was vice president of global marketing for SDL plc, a UK-based vendor of language translation and content management technology and services. In this role Jeff led global, multi-channel demand generation programs, marketing operations, web experience and brand management functions. He helped the company undergo major transition in the marketing organization, develop new campaign models and implement new marketing technologies. Prior to SDL, Jeff was senior director, global marketing operations at Pegasystems, and also held senior marketing roles managing corporate, product and field marketing; and marketing operations functions at Progress Software and Kronos Inc.
Jeff received a BS in resource economics and political science from the University of New Hampshire.