Ljubica Radoicic

Marketing Director APAC, PPM Division, Hexagon

Ljubica is a senior marketer with 20 years of B2B and B2C marketing experience gained in leadership roles across diverse industries, including technology (SaaS), professional services, engineering & construction and publishing. Ljubica heads up Hexagon’s marketing in the APAC region, where she transformed the marketing function from a cost-centre to a major revenue contributor. Prior to joining Hexagon, Ljubica led marketing teams at LexisNexis and Oracle Construction & Engineering (Aconex), where her achievements included launching new products and services, expanding into new markets, transforming marketing teams and delivering customer innovation. Qualified with a master’s degree in Marketing, Ljubica’ s passion for brand building, customer experience, revenue marketing and new market development have seen businesses achieve remarkable growth.