VP, Research Director, Forrester
Meta is a dynamic international marketing and strategy professional bringing more than 12 years of experience to the Marketing Executive Services team at SiriusDecisions. Based in London, she has expertise that spans a broad range of areas including marketing strategy and planning, organizational design, marketing measurement, customer loyalty, customer understanding, marketing communications, competitive positioning, solution selling and sales support.
Before joining SiriusDecisions, Meta spent six years with the marketing leadership council (MLC) — a membership within the Corporate Executive Board (CEB) — advising chief marketing officers/marketing directors and their teams in EMEA across B2B and B2C markets. In this role, Meta had P&L (statement of profit and loss) responsibility for the MLC in EMEA, led the executive advisor team, and delivered sales enablement and acceleration initiatives that drove customer retention and new business.
Prior to CEB, Meta led the strategic marketing team in LexisNexis U.K., where she was responsible for planning, pricing, market and competitive intelligence, mergers and acquisitions, and the execution of strategic projects. Meta first came to the U.K. with Gartner, spending three years as a marketing and strategy consultant before becoming chief of staff for the Gartner CEO in EMEA and operations director for Gartner Executive Programs EMEA.
Meta holds an MBA from the University of Strathclyde in Glasgow, Scotland, and a BA in information technology from Athens University of Economics and Business in Athens, Greece.