Veda Iyer

Global CMO and Head Sales - APAC, Mphasis

Veda is the Global CMO and Head of Sales for APAC at Mphasis. She drives a successful marketing function spearheading the growth agenda, establishing effective global teams, driving innovation driven culture, ROI driven metrics and accelerating the adoption of technology.

She drives marketing strategy for strategic accounts, channel and partnership led business, and geography focused initiatives by creating compelling value and differentiation through service transformation. Under Veda’s leadership, Mphasis enhanced its positioning as a market leader in Front to Back Digital Transformation™ that enables organizations to be cloud native and cognitive first. She led its recent and hugely successful re-branding and repositioning initiative to position Mphasis as an Applied Tech Company.