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Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.

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The true impact of mobile is the change in attitudes it creates; this is The Mobile Mind Shift. Read more in the report, The Mobile Mind Shift Index by Josh Bernoff. 

With more and more digital touchpoints, IT now plays a pivotal role in customer experience. 

Google, not Facebook, will win the race to monetizing the database of affinity. Read the report How To Exploit The Database Of Affinity by Nate Elliot. 

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About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

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Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

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