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Awards recognize B2B organizations that drive successful business outcomes by aligning marketing, sales, customer, and product or achieving excellence in a particular function CAMBRIDGE, Mass., November 17, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. Forrester’s B2B Awards recognize organizations that have successfully aligned their marketing, sales, product, [...]

CAMBRIDGE, Mass., October 30, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2025, with contract value at $288.1 million, down 7% compared with the prior year.“Despite ongoing market uncertainty, we delivered operating margin and EPS growth this quarter,” said CEO and Chairman George F. Colony. [...]

SINGAPORE, October 29, 2025 — According to Forrester’s (Nasdaq: FORR) 2026 Asia Pacific predictions, released today, quantum security will emerge as a top priority for enterprises across the region. More than 90% of Asia Pacific (APAC) firms are expected to invest in post-quantum technologies as cyber threats intensify “harvest now, decrypt later” tactics. Government-led initiatives such as Singapore’s National Quantum-Safe Network Plus and India’s National Quantum Mission will further fuel investments in quantum security, with a strong focus on migration planning and cryptographic inventory solutions.  In 2026, economic, [...]

CAMBRIDGE, Mass., October 28, 2025 — According to Forrester’s (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing fragmented vendor ecosystems and increasing consumer skepticism. In 2026, a third of companies will harm experiences with frustrating AI self-service. The pressure to cut costs will cause [...]

Westpac Dominates Australian Mobile Banking For The Third Consecutive With Tailored Digital Experiences   SYDNEY, 30 September 2025 — A new Forrester (Nasdaq: FORR) report reveals that while Australian banks have improved their mobile app experiences, most still don’t provide personalized digital experiences or tools that help customers manager their long-term financial health. According to Forrester’s 2025 Financial Services Banking Survey, 69% of Australian online adults used a mobile banking app in the past month, making [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

Forbes: This article cites Forrester’s Consumer prediction that 90% of consumers who use genAI in 2026 will help monetize it without even realizing it. VP, Research Director Mike Proulx further adds that commerce will grow on the ChatGPT platform “as more integrations help connect the dots from chats to products.” Read the full article here. Read more from Mike here. Learn [...]

CNBC: VP, Principal Analyst Mike Gualtieri is interviewed about Google’s “AI comeback,” and how the company’s ownership of YouTube gives the company an edge when it comes to training models for image and video generation. Read the full article here. Read more from Mike here.

Bloomberg: Principal Analyst Emily Pfeiffer discusses whether or not AI shopping bots will have a major impact on how consumers shop this holiday season. Read the full article here. Read more from Emily here.

Business Insider: Senior Analyst Evelyn Mitchell-Wolf comments on Pinterest’s search strategy, stating that its use of search behavior data to power its ad business makes the platform an “attractive high-intent surface for advertisers.” Read the full article here. Read more from Evelyn here.