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mBank S.A. and Philip Morris International to be recognised for aligning their technology strategies to business objectives to accelerate growth Forrester (Nasdaq: FORR) today announced that mBank S.A. and Philip Morris International (PMI) are the 2025 winners of its Technology Strategy Impact and Enterprise Architecture Awards, respectively, for Europe, Middle East, and Africa (EMEA). The awards, which will be presented at Forrester’s Technology & Innovation [...]

With Forrester AI Access, more stakeholders across an organization can tap into trusted insights to validate ideas, innovate, and make smarter decisions faster CAMBRIDGE, Mass., September 9, 2025 — Forrester (Nasdaq: FORR) today launched Forrester AI Access, a new self-service offering that uses Forrester’s industry-leading generative AI capabilities to equip clients with trusted insights and advice, [...]

Award winners will highlight how cross-functional alignment accelerates business growth  Forrester (Nasdaq: FORR) will recognise Thoughtworks as the 2025 recipient of its B2B Return On Integration (ROI) Honours at B2B Summit EMEA, taking place 6–8 October 2025 in London. The organisation will be recognised for optimising its go-to-market (GTM) approach to improve client retention and [...]

Cambridge, Mass., August 28, 2025 — Forrester (Nasdaq: FORR) today announced securing over $800,000 in new strategic contracts with state and local government agencies across the United States during the second quarter of 2025. The growth reflects Forrester’s continued commitment to serving public sector organizations with its research, continuous guidance, and actionable insights tailored to [...]

Westpac Dominates Australian Mobile Banking For The Third Consecutive With Tailored Digital Experiences   SYDNEY, 30 September 2025 — A new Forrester (Nasdaq: FORR) report reveals that while Australian banks have improved their mobile app experiences, most still don’t provide personalized digital experiences or tools that help customers manager their long-term financial health. According to Forrester’s 2025 Financial Services Banking Survey, 69% of Australian online adults used a mobile banking app in the past month, making [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

Business Insider: Principal Analyst Jeff Pollard is cited in this article for his research on the emergence of Chief Trust Officers, highlighting how companies are implementing the role to address AI, data security, and the broader challenge of building trust with customers. Read the full article here. Read more from Jeff here.

BBC News: Principal Analyst Sucharita Kodali addresses Amazon Fresh’s grocery strategy, including the competitive nature of the market and challenges the retailer faces in creating a differentiated offering. Read the full article here. Read more from Sucharita here.

Forbes: Principal Analyst Paul Miller discusses the UK’s regulatory preparations for autonomous vehicles and the potential rollout of Waymo’s robotaxi services. Read the full article here. Read more from Paul here.

Bloomberg: Charlie Dai, Principal Analyst at Forrester, shares how Huawei’s unveiling new technology, including memory chips and AI accelerators, to challenge Nvidia’s dominance in the growing AI market marks “a significant milestone in China’s long march of the AI chipset industry.” Read the full article here. Read more from Charlie here.