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The event will enable B2B marketing, sales, customer success, and product leaders to modernize their go-to-market strategies and unlock mutual value for buyers and sellers in the AI era  CAMBRIDGE, Mass., January 15, 2026 — Forrester (Nasdaq: FORR) today announced the theme and agenda for B2B Summit North America, being held in Phoenix, April 26–29, 2026. With more than 90% [...]

Only 6% Of Jobs In The US Will Be Automated By 2030 Forrester (Nasdaq: FORR) forecasts that automation and AI will have a real but modest impact on jobs through 2030. While AI could account for 6% of total US job losses, equating to 10.4 million roles, widespread AI-driven job replacement remains unlikely, as labor [...]

Awards recognize B2B organizations that drive successful business outcomes by aligning marketing, sales, customer, and product or achieving excellence in a particular function CAMBRIDGE, Mass., November 17, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. Forrester’s B2B Awards recognize organizations that have successfully aligned their marketing, sales, product, [...]

CAMBRIDGE, Mass., October 30, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2025, with contract value at $288.1 million, down 7% compared with the prior year.“Despite ongoing market uncertainty, we delivered operating margin and EPS growth this quarter,” said CEO and Chairman George F. Colony. [...]

Westpac Dominates Australian Mobile Banking For The Third Consecutive With Tailored Digital Experiences   SYDNEY, 30 September 2025 — A new Forrester (Nasdaq: FORR) report reveals that while Australian banks have improved their mobile app experiences, most still don’t provide personalized digital experiences or tools that help customers manager their long-term financial health. According to Forrester’s 2025 Financial Services Banking Survey, 69% of Australian online adults used a mobile banking app in the past month, making [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

BBC: Vice President, Principal Analyst Thomas Husson discusses Forrester’s views on the rapid adoption of AI in 2025, including the observation that 2025 could be a “tipping point” where AI integration into daily life outpaces the internet and mobile revolutions. Read the full article here. Read more from Thomas here.

The Associated Press: VP, Research Director Mike Proulx analyzes the ongoing bidding war for Warner Bros. Discovery, noting that whoever secures the deal controls the “calculus of the streaming wars” and predicting continued industry consolidation in 2026. Read the full article here. Read more from Mike here.

Associated Press: VP, Research Director Mike Proulx addresses Netflix’s planned acquisition of Warner Bros. and whether HBO Max and Netflix will stay as separate streaming services or combine “into a mega streaming service.” Read the full article here. Read more from Mike here.

CNBC: VP, Research Director Mike Proulx joins CNBC’s “Closing Bell Overtime” to discuss Meta’s decision to make cuts in its Metaverse division. Read the full article here. Read more from Mike here.