Media Coverage

Latest Media Coverage

Media Coverage

Marketplace – More Than 40% Of Baby Formula Out Of Stock, Data Company Says

May 13, 2022
Marketplace: Senior Analyst Alla Valente shares perspective about the supply chain barriers impacting the shortage of baby formula in the US. Read the full article here. Read more from Alla here.
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Bloomberg – CEOs Feel The GOP Squeeze For Weighing In On Social Issues

May 13, 2022
Bloomberg: VP, Principal Analyst Dipanjan Chatterjee describes how CEOs and corporate directors must decide how to balance the risks of alienating customers, employees, investors, and lawmakers, pending the Supreme Court decision regarding Roe v. Wade. Read the full article here. Read more from Dipanjan here.
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CNBC Europe – ‘Consumers Will Follow Where The Content Is,’ Says Forrester After Disney Earnings

May 12, 2022
CNBC Europe: Following Disney’s recent earnings, VP, Research Director Mike Proulx appears on the network’s Street Signs segment to discuss why Disney+ has had a strong quarter. Watch the full interview here. Read more from Mike here.
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CMO Australia – The Do’s And Don’ts Of Ethical Marketing

May 11, 2022
CMO Australia: This article summarizes insights from Principal Analyst Xiaofeng Wang’s session on ethical marketing at CX APAC and the pillars required for marketing leaders to succeed. Read the full article here. Read more from Xiaofeng here.
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Mint – Automated Food Kiosks Are The Flavour Of The Season In Offices

May 10, 2022
Mint: VP, Research Director Ashutosh Sharma shares insights about how some companies are improving employee experience to encourage employees to return to the office. Read the full article here. Read more from Ashutosh here.
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Forbes – Advice For CMOs On Becoming Co-Producers Of Corporate Strategy

May 9, 2022
Forbes: Per B2B Summit, Principal Analyst Susan Macke describes how CMOs can be more impactful participants in their companies’ strategic planning processes. Read the full article here. Read more from Susan here.
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The Wall Street Journal – New Tech Chief Guides Medical College Association’s Move to the Cloud

May 4, 2022
The Wall Street Journal: VP, Principal Analyst Liz Herbert shares how a primary benefit of cloud for many companies is being able to prepare for peaks in system usage. Read the full article here. Read more from Liz here.
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CMO Australia – How CX Leaders Can Broaden Their Scope Of Impact

May 2, 2022
CMO Australia: Ahead of CX APAC, CX Exec Partner & Senior Analyst Su Doyle offers guidance around how CX leaders can broaden their scope of impact. Read the full article here. Read more from Su here.
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Forbes – Why The Evolution Of ABM Is Creating Both Confusion And Opportunity For B2B Marketers

May 1, 2022
Forbes: In a B2B Summit preview interview with Principal Analyst Malachi Threadgill, the outlet discusses the factors driving the evolution of ABM platforms and how marketers and sellers are adapting to these new buying behaviors. Read the full article here. Read more from Malachi here.
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Bloomberg – Apple’s Second-Quarter Profit Beats Estimates

April 28, 2022
Bloomberg: VP, Principal Analyst Julie Ask breaks down Apple’s latest earnings and how supply chain issues are affecting its product ecosystem. Watch the full interview here. Read more from Julie here.
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Reuters – Spending Drive Knocks Spotify Shares After Q1 Beat

April 27, 2022
Reuters: Principal Analyst Kelsey Chickering shares insights about Spotify’s latest earnings in an interview. Read the full article here. Read more from Kelsey here.
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Financial Times – Facebook Parent Meta’s Shares Rally Despite Slowing Revenue Growth

April 27, 2022
Financial Times: As Meta unveils its latest earnings, VP, Research Director Mike Proulx provides insights about how the company keeping up with the rapid growth of TikTok is proving tricky. Read the full article here. Read more from Mike here.
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Marketplace – What Social Media Advertising Tells Us About Inflation

April 26, 2022
Marketplace: Principal Analyst Tina Moffett shares reasons why social media is experiencing the biggest growth in advertising. Read the full article here. Read more from Tina here.
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TechTarget – Top 7 Metaverse Tech Strategy Do’s And Don’ts

April 22, 2022
TechTarget: VP, Principal Analyst J.P. Gownder weighs in on tips that can help guide tech and business leaders when considering taking on metaverse projects. Read the full article here. Read more from J.P. here.
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SDxCentral – Forrester Warns Against Sustainability Emerging Tech Externalities

April 22, 2022
SDxCentral: Analyst Abhijit Sunil shares guidance about how enterprises must carefully assess the environmental benefits and risks of emerging technologies such as automation, blockchain, and AI. Read the full article here. Read more from Abhijit here.
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AdAge – Why The Metaverse Is A User Experience Challenge For Brands

April 21, 2022
AdAge: In a new byline, VP, Principal Analyst David Truog explains why the metaverse is a user experience challenge for brands. Read the full article here. Read more from David here.
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The Wall Street Journal – White House Presents Plan To Fix Federal Customer Experience

April 19, 2022
The Wall Street Journal: VP, Research Director Rick Parrish offers insights about the White House’s plans to improve federal CX in an interview. This article also features findings from Forrester’s latest US Federal CX. Read the full article here. Read more from Rick here.
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AdNews Australia – Metaverse Transcended

April 19, 2022
AdNews Australia: In an interview, Principal Analyst Xiaofeng Wang provides some early APAC examples of the metaverse in action. Read the full article here. Read more from Xiaofeng here.
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Wirtschaftswoche – Diese Verschlüsselung Knacken Nicht Mal Quantencomputer

April 18, 2022
Wirtschaftswoche: In an article from Germany’s top tier business publication, Principal Analyst Heidi Shey explains how the option of being able to work with encrypted information would close a crucial gap in secure data processing. Read the full article here. Read more from Heidi here.
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The Economic Times – Flipkart Invests $116 Million In Fashion Retailer Myntra Amid Challenge From Reliance, Nykaa

April 16, 2022
The Economic Times: VP, Research Director Ashutosh Sharma offers perspective about how India’s online retail industry will need to invest significantly in emerging technologies like AI, metaverse, and virtual reality to compete strongly in the fashion category. Read the full article here. Read more from Ashutosh here.