Media Coverage

Following news of cybersecurity vendor CrowdStrike’s faulty software update creating global disruptions, Principal Analyst Allie Mellen and VP, Principal Analyst Andras Cser comment on the outage. Associated Press: How a faulty CrowdStrike update crashed computers around the world The Wall Street Journal: “Why the Old Reboot Trick Won’t Work This Time” Financial Times: “Companies around the [...]

VP, Research Director Mike Proulx offers insights about Netflix’s latest earnings. Associated Press: Netflix’s subscriber and earnings growth gather more momentum as password-sharing crackdown pays off U.S. News & World Report: “Netflix’s Subscriber and Earnings Growth Gather More Momentum as Password-Sharing Crackdown Pays Off” Le Figaro: “Netflix gains eight million subscribers in the second quarter [...]

Business Insider: Senior Analyst Alvin Nguyen addresses the benefits and challenges of AMD embracing an open-source approach, as the company challenges Nvidia in the AI chip wars. Read the full article here. Read more from Alvin here.

FT Adviser: In a new article, VP, Principal Analyst Diego Lo Guidice breaks down how genAI will modernize core legacy systems. Read the full article here. Read more from Diego here.

Forbes: VP, Principal Analyst Dipanjan Chatterjee discusses the relationship between brands and consumers, describing it as a value exchange that comes in four flavors. Read the full article here. Read more from Dipanjan here.

TechRepublic: In advance of her session at Forrester’s Technology & Innovation Summit North America, Senior Analyst Kim Herrington authors a byline for this tech publication that outlines the six functions needed for a modern enterprise data organization and how this type of organization can thrive in the current AI-driven era.  Read the full article here. Read more [...]

Challenges: Following the recent Samsung Galaxy Unpacked event, VP, Principal Analyst Thomas Husson discusses how AI is not yet an essential selection criterion for a smartphone but rather a tool to demonstrate the company’s capacity for innovation. Read the full article here. Read more from Thomas here.

CNBC: Appearing on CNBC’s “Power Lunch,” VP, Principal Analyst David Truog discusses the chatbot boom, its impact on US consumers, and genAI’s permeation of chatbots. Watch the full segment here. Read more from David here.

BBC: VP, Principal Analyst Sucharita Kodali offers perspective about recent initiatives coming out of Amazon — and how they could fare going forward — as the company celebrates its 30th anniversary. Read the full article here. Read more from Sucharita here.

TechRepublic: Principal Analyst Chuck Gahun authors a byline for this tech publication outlining five key steps tech leaders should take to ensure superior alignment with their business and IT strategies. Read the full article here. Read more from Chuck here.

The Guardian: Senior Analyst Alvin Nguyen reveals that only the collapse of the genAI market will prevent Nvidia from ultimately reaching a $4 trillion valuation. He further outlines factors that could impact this upward valuation trajectory. Read the full article here. Read more from Alvin here.

The Agile Brand Podcast: Senior Analyst AJ Joplin joins this podcast at Forrester’s CX Summit North America to discuss why alignment between customer experience, digital experience, and marketing teams is crucial to both benefit customers and boost growth. Listen to the full podcast here. Read more from AJ here.

The Wall Street Journal. An article about the CDK global hack emphasizing the risk of one software vendor dominating an industry features insights from VP, Principal Analyst Liz Herbert, who describes how businesses should step up investigations of their suppliers’ security defenses following major vendor cyberattacks. Read the full article here. Read more from Liz here.

TechRepublic: Principal Analyst Carlos Casanova authors a byline for this tech publication that offers best practices for tech leaders on how to identify the best IT style that leads to high-performance IT. Read the full article here. Read more from Carlos here.

SD Times: The publication highlights 2024’s top 10 emerging technologies as broken down in Forrester’s research. This article also includes insights from VP, Emerging Tech Portfolio Brian Hopkins about why investments should be made in AI agents and various security technologies. Read the full article here. Read more from Brian here.

CX Dive: This publication features insights from Principal Analyst Audrey Chee-Read’s and Vice President, Principal Analyst J.P. Gownder’s CX Summit North America keynotes, respectively, about how to create trust when implementing genAI. Read the full article here. Read more from Audrey and J.P.

Forbes: Principal Analyst Tracy Woo offers perspective on the FinOps Foundation announcing the availability of the FinOps Open Cost and Usage Specification (FOCUS) to provide a uniform format for cloud billing across different providers. Read the full article here. Read more from Tracy here.

Le Figaro: Following the arrival of AI PCs on the market, Principal Analyst Andrew Hewitt’s recent report “The Year Of The AI PC Is 2025” states that the benefits of adopting AI-enabled laptops are not yet convincing enough. Read the full article here. Read more from Andrew here.

The Wall Street Journal: Principal Analyst Pete Jacques breaks down Forrester’s US CX Index rankings for 2024, and the factors that are causing US brands’ CX quality to drop significantly for the third straight year in a row. Read the full article here. Read more from Pete here.