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Media Coverage
TechTarget – Analysts Make 4 Technology Predictions For 2025
TechTarget: The tech outlet highlights Forrester’s tech leadership and AI predictions for 2025 from Forrester’s Technology & Innovation Summit keynote analysts VP, Principal Analyst Jeff Pollard, Senior Analyst Rowan Curran, and Principal Analysts Tracy Woo, Allie Mellen, and Christopher Gilchrist, including ones addressing agentic AI challenges, increased private cloud investment, CISOs shifting away from genAI, [...]
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The Straits Times – Deepfake Threats Are Here To Stay. Are Singapore Firms Prepared?
The Straits Times: An article about the dangers of deepfakes includes insights from Senior Analyst Meng Liu on whether businesses in Singapore are prepared for any upcoming deepfake threats. Read the full article here. Read more from Meng here.
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InformationWeek – CIOs Of PNC Bank, Bureau Of Indian Affairs Talk ‘High-Performance IT’
InformationWeek: The outlet highlights Principal Analyst Chuck Gahun’s panel discussion at Forrester’s Technology & Innovation Summit with Kevin Sturlaugson, associate CIO for the US Department of the Interior Bureau of Indian Affairs, and Monty Bedi, executive vice president and CIO at PNC, where both discuss how their IT operations successfully navigated the phases needed to develop [...]
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InformationWeek – Forrester CEO: Lessons For Executives To Implement AI Successfully
InformationWeek: The tech outlet covers CEO George Colony’s opening keynote at Forrester’s T&I Summit NA which offered best practices and lessons for how executives can successfully implement AI in their organizations. This piece also highlights Forrester’s genAI tool, Izola, and how executive support proved influential in its creation. Read the full article here. Read more from George here.
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Marketplace – Companies Have Our Data. Why Do They Keep Asking If We Like Them?
Marketplace: An article about customer feedback features insights from VP, Principal Analyst Maxie Schmidt, who shares how companies must tread lightly with surveys as they have the potential to be a tool that leaves customers feeling ignored and not valued. Read the full article here. Read more from Maxie here.
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Computer Weekly – Forrester: IT Budget Pushed Towards Cross-Functional Teams
Computer Weekly: The publication covers Forrester’s 2025 Technology Budget Planning Guides and features VP, Group Director Laura Koetzle’s key recommendations for business and IT leaders on where to invest, divest, and experiment in the year ahead. Read the full article here. Read more from Laura here.
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Apple Announces iPhone 16
Vice President, Principal Analyst Thomas Husson offers perspective about both Apple’s newly announced iPhone 16 product line and Siri’s planned upgrades. MarketWatch: “Opinion: Apple investors get a raw deal with iPhone 16 — but customers get a bargain” Le Monde: “With its iPhone 16, Apple is entering the race for smartphones powered by artificial intelligence” [...]
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Challenges – Apple’s New AI iPhones Expected At The Turn Of The Century
Challenges: Ahead of the new iPhone launch, VP, Principal Analyst Dipanjan Chatterjee talks about his hopes that Apple will breathe new life into its voice assistant. Chatterjee’s insights are also included in the following articles: Read the full article here. Read more from Dipanjan here.
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CNBC – Amid AI Boom, Tech Can’t Afford To Neglect Spending In These IT Areas
CNBC: Principal Analyst Christopher Gilchrist breaks down areas where companies should be investing their IT budgets for the remainder of the year, including data analytics and business intelligence tools, and AI projects that align with their strategic goals and offer clear, measurable ROI. Read the full article here. Read more from Christopher here.
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InformationWeek – Forrester Speaker Sneak Peek: Analyst Jayesh Chaurasia To Talk AI Data Readiness
InformationWeek: As Forrester’s T&I Summit NA kicks off, Analyst Jayesh Chaurasia is interviewed by this tech publication about data governance and how AI strategies rely on a foundation of strong data capabilities to capture and deliver data at scale for AI solutions to support an organization. Read the full article here. Read more from Jayesh here.
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CNBC – Chinese Consumer Brands Look To Crack The Global Market With Singapore As A Testbed
CNBC: In an interview, Principal Analyst Xiaofeng Wang outlines how, despite cultural and strategic challenges, Chinese brands are embracing their unique identities and adapting to different markets with tailored strategies. Read the full article here. Read more from Xiaofeng here.
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InformationWeek – Keynote Sneak Peek: Forrester Analyst Wants To Empower GenAI Workers Through Knowledge Management
InformationWeek: In a preview interview about her upcoming keynote at Forrester’s T&I Summit NA, Principal Analyst Julie Mohr emphasizes that the time is now for tech leaders to build knowledge capacity, utilize genAI wisely, and empower the genAI worker. Watch the full interview here. Read more from Julie here.
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BBC – AI Chip Giant Nvidia Shares Fall Despite Record Sales
BBC: Commenting on NVIDIA’s Q2 earnings, Senior Analyst Alvin Nguyen says the chipmaker is at the leading edge and the face of AI at present and is poised to continue its market dominance. Read the full article here. Read more from Alvin here.
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InformationWeek – Keynote Sneak Peek: Forrester Analyst Details Align By Design And AI Explainability
InformationWeek: In a preview interview about his upcoming presentation at Forrester’s T&I Summit NA, VP, Principal Analyst Brandon Purcell stresses reasons why tech leaders need to align AI organizationally and technically. Watch the full interview here. Read more from Brandon here.
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The Wall Street Journal – Omnicom Brings TBWA, BBDO And Other Agencies Under Same Leadership
The Wall Street Journal: VP, Principal Analyst Jay Pattisall discusses the impacts of Omnicom Group’s decision to bring major agency brands — BBDO, DDB, TBWA, and others — under the same leadership. Read the full article here. Read more from Jay here.
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Fortune – Microsoft Is Organizing A Special Summit With CrowdStrike, Government Officials, And Tech Firms To Prevent Another Global Computer Meltdown
Fortune: Principal Analyst Allie Mellen addresses Microsoft’s plans to organize a special summit with CrowdStrike, government officials, and tech firms to prevent another global computer meltdown. She adds this is a “very good step” because the company can reassure other firms and government officials of its commitment to “equitable kernel access”. Read the full article here. [...]
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CIO – Moderate IT Budget Increases Have CIOs Shaping 2025 Strategies To Suit
CIO: Principal Analyst Christopher Gilchrist offers perspective about Forrester’s 2025 Budget Planning Guide for Technology Executives, which finds that a majority of IT leaders, despite economic challenges, expect their organizations’ IT budgets to increase in the next fiscal year, with IT talent and software spending leading the way. Read the full article here. Read more from Christopher [...]
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The Wall Street Journal – Alibaba, Tencent Cast Wide Net For AI Upstarts
The Wall Street Journal: In a story about Alibaba’s and Tencent’s investment in Chinese AI start-ups, VP, Principal Analyst Charlie Dai describes how this move is paramount to their respective long-term AI strategy. Read the full article here. Read more from Charlie here.
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Mint – IT Firms Struggle To Deliver Value-Added Work To Shed Image Of ‘Order Takers’
Mint: In a feature story about how value-added work has dwindled for some of world’s largest IT services companies, VP, Research Director Ashutosh Sharma shares commentary on how the scope for value-added work will pick up as inflation eases out and macroeconomic conditions improve. Read the full article here. Read more from Ashutosh here.
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The Business Times – Global Digital Economy Will Hit US$16.5 Trillion By 2028: Report
The Business Times: Singapore’s leading business daily features key takeaways from Principal Forecast Analyst Michael O’Grady’s recent global digital economy, which is forecast to reach $16.5 trillion, with online retail and travel being principal growth drivers. Read the full article here. Read more from Michael here.