Media Coverage

Fortune: VP & Research Director James McQuivey‘s 2025 Future of Work predictions insights about how the return-to-office war will escalate for a small, embattled group of CEOs included in article about Uber rival Bolt calling workers back to the office. Read the full article here. Read more from James McQuivey here.

VP, Research Director Mike Proulx shares his thoughts on how accelerating growth via advertising will be paramount to Netflix’s go-forward strategy following the company’s Q3 2024 earnings. Reuters : Netflix tops subscriber targets as ad-tier signups grow Financial Times: Netflix’s third-quarter revenue and subscriber numbers beat expectations Quartz: Netflix is set to hike prices and [...]

Mint: VP & Research Director Ashutosh Sharma describes how online retail is accounting for nearly 5% of the overall retail market today and is expected to grow to 8% — or roughly $169 billion — by 2028. Sharma adds that quick commerce is set to play a major role in that growth. Read full article [...]

VP, Principal Analyst Paul Miller comments on the launch of Tesla’s long-awaited robotaxi, the Cybercab. BBC News Online: Tesla shares slide after Cybercab robotaxi revealed Business Insider: Elon Musk wants to take humanoid robots mainstream with Optimus. Making them ‘the biggest product ever’ will be tough. Business Insider: Elon Musk is ready to make his [...]

CIO: Senior Analyst Paddy Harrington describes how the CrowdStrike global outage highlights the potential perils of companies relying on vendor-managed automated updates. Harrington adds that CIOs and CISOs are now trying to figure out how they can manage this better with users spread out globally. Read the full article here. Read more from Paddy here.

CNBC:  VP, Principal Analyst Sucharita Kodali explains why Amazon still “has a long way to go” before its efforts in selling cashierless technology to retailers becomes ubiquitous. Read the full article here. Read more from Sucharita here.

CIO: Discussing Forrester’s 2025 AI Predictions, Senior Analyst Rowan Curran describes how organizations rolling out AI tools first need to set reasonable expectations and establish key metrics to measure the value of the deployment. Curran adds that, in many cases, organizations using genAI for general-purpose tasks aren’t seeing the productivity gains or ROI they expected. Read the full [...]

The FT Advisor: VP, Principal Analyst Craig Le Clair discusses the rise of AI agents in financial services and the challenges they will pose for organizations. Read the full article here. Read more from Craig here.

Following Meta Connect, VP, Research Director Mike Proulx shares insights about Meta’s AI and AR announcements, including the company’s Orion AR glasses. ABC News: Meta Unveils Cheaper VR Headset, AI Updates And Shows Off Prototype For Holographic AR Glasses The Independent: Meta Unveils ‘Revolutionary’ Orion Augmented Reality Glasses The Independent: Meta Unveils New AR Glasses [...]

Business Insider: Senior Analyst Alvin Nguyen comments on Intel’s importance to the US in terms of semiconductor manufacturing. Read the full article here. Read more from Alvin here.

The Wall Street Journal. An article about Puma’s plans to tap genAI for its branding and online sales efforts to build better relationships with customers includes insights from VP, Principal Analyst Brendan Witcher about how brands using genAI to build more personalized experiences at scale is a long journey. Read the full article here. Read more [...]

China Daily: VP, Principal Analyst Charlie Dai discusses how Alibaba’s latest release of open-source LLMs will further expand the company’s already comprehensive AI capabilities and accelerate AI innovation for enterprises and developers. Read the full article here. Read more from Charlie here.

Mint: VP, Research Director Ashutosh Sharma comments on how the US Federal Reserve’s move to cut interest rates will ultimately benefit the Indian IT industry. Read the full article here. Read more from Ashutosh here.

FT Advisor: In this byline article, Senior Analyst Madelein van der Hout offers best practices for how financial advisers can keep pace with evolving cyberattacks.   Read the full article here. Read more from Madelein here.

TechTarget: This article highlights insights from VP, Principal Analyst Brandon Purcell about how, given AI’s trust problem, the technology requires explainability to foster accountability. Additionally, Senior Analyst Alla Valente describes how explainability is a key component of regulatory compliance, particularly with laws like the EU AI Act. Read the full article here. Read more from Brandon and [...]

Business Insider: Senior Analyst Alvin Nguyen responds to news that Intel will be making a customer chip for Amazon, claiming it provides publicity, a revenue stream, and validation for the company. Read the full article here. Read more from Alvin.

Forbes: Principal Analyst Betsy Summers describes how annual surveys are the most commonly relied-on research method for understanding employee retention and engagement drivers.  Read the full article here. Read more from Betsy here.

CNBC: VP, Principal Analyst Sucharita Kodali discusses the type of impact genAI is having on retail businesses, including Amazon. Read the full article here. Read more from Sucharita here.

TechTarget: The tech outlet highlights Forrester’s tech leadership and AI predictions for 2025 from Forrester’s Technology & Innovation Summit keynote analysts VP, Principal Analyst Jeff Pollard, Senior Analyst Rowan Curran, and Principal Analysts Tracy Woo, Allie Mellen, and Christopher Gilchrist, including ones addressing agentic AI challenges, increased private cloud investment, CISOs shifting away from genAI, [...]