Advertisers and Agencies – Getting Along?
As previously mentioned, I’m currently exploring advertiser – agency relationships. It’s an extension of my work into reinventing the marketing organization as one of the four keys to becoming more customer-centric:
- Redesign P&Ls and
- Shift culture away from marketing communications;
- Invest in a customer relationship infrastructure; and
We are conducting this research in conjunction with the AMA’s Mplanet (29 Nov – 1 Dec) and results will be released at the event. If you’d like to participate and get a full copy of the completed research, here’s the survey link: http://www.gmi-mr.com/survey/s.phtml?sn=58793.
Also – please feel free to pass this link on to anyone you’d think is relevant and interested in this topic.