B2C Marketing

B2C marketing is navigating choppy waters. The tactics that drive short-term gains are alienating customers over the long-term, eroding loyalty and affinity. Read our insights to learn more about how B2C marketing teams can thrive in the midst of this tension.

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Insights

Blog

Tendances Retail et eCommerce 2022

Thomas Husson 6 days ago
Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce
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Blog

Authenticité, marketing, et transformation durable.

Thomas Husson November 19, 2021
Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz
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Video

Weekly Usage Of TikTok Surpasses Instagram Among US Gen Z Youth

Mike Proulx November 18, 2021

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Blog

All Brands Must Build Value From Direct-To-Consumer

Michelle Beeson November 18, 2021
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]
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Webinar

European Predictions 2022:  B2C Marketing Trends

Join our expert analysts to learn more about what key predictions will impact the B2C marketing function in 2022 and what this means for you and your business.
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Blog

Leave No One Behind This Holiday Season: Use Inclusive Language

Gina Bhawalkar November 11, 2021
Is your site ready to welcome all customers this holiday season? Follow these best practices to apply inclusive language in your customer experience.
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Blog

Metaverse, NFTs, Sustainability, And Loyalty — Highlights Of Singles’ Day 2021

Xiaofeng Wang November 7, 2021
Double 11, or Singles’ Day, the world’s largest online shopping festival that is bigger than Black Friday and Cyber Monday combined, has been consistently smashing mind-blowing gross merchandise value (GMV) records year by year since 2009. As the actual promotion period gets longer and longer — Singles’ Day’s 2021 presales moved up from 2020’s November […]
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Blog

NFTs Are Having A Bromance With US Males

Mike Proulx November 4, 2021
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. That same month, NFTs officially […]
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Blog

Ethical Marketing Helps Brands Differentiate And Build Trust

Xiaofeng Wang October 28, 2021
Values-based consumers — people who vote with their wallets to support brands that align with their values — are on the rise, a trend accelerated by COVID-19. These consumers are making brands more aware of the importance of corporate social responsibility and sustainability. But, in Asia Pacific (APAC), too many firms’ sustainability plans remain performative. […]
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Blog

Values-Motivated Consumers Make Up 18% Of The US Buying Population

Dipanjan Chatterjee October 27, 2021
Most marketers have questions about navigating social values: Is the growing chorus in favor of brand activism the signal or merely noise? How should brands respond? To answer these questions, we built an analytical model to identify the values-motivated consumer Social Values Permeate The Consumer-Brand Conversation, But They Do Not Always Shape Consumer Action Today, […]
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Blog

Social Media Users Interact With Friends And Family More Than Brands

Jessica Liu October 27, 2021
Yesterday, we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers who use social media at least weekly (the heaviest users we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media. The real question for brands is: “Does my target audience want to interact with my […]
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Video

Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Mike Proulx October 26, 2021

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Blog

The Metaverse Won’t Fix Facebook

Mike Proulx October 25, 2021
As Facebook eyes the metaverse, Forrester's latest survey shows consumers want substantive changes to Facebook's ecosystem. Read our full analysis here.
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Blog

Oh, Snap: Data Deprecation Cuts Into Revenue

Stephanie Liu October 22, 2021
Don’t say we didn’t warn you. While reporting Snapchat’s Q3 results yesterday, CEO Evan Spiegel conceded Apple’s App Tracking Transparency (ATT) framework “disrupted” Snap’s advertising business as he reported lower-than-expected earnings. The earnings miss drove sharp declines in Facebook’s and Twitter’s stocks as well. ATT, which rolled out in April with iOS 14.5, requires users […]
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Blog

Tune Order Management NOW To Create Stellar Customer Experiences This Holiday Season

Emily Pfeiffer October 19, 2021
Speed, options, and transparency should guide holiday-season planning. Learn how to deliver on customers' expectations this year.
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Blog

The Five Tenets Of A Sticky Retail Subscription

Lily Varon October 14, 2021
Subscription offerings from brands and retailers have been popping up everywhere. But as many subscription services have found — and Rent the Runway’s recent IPO filings also underscore — creating a compelling subscription includes getting customers to subscribe and then keeping them subscribed, with continued value from that subscription. Otherwise, churn and operational complexity can […]
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Blog

Play The Long Game With Email Marketing This Holiday Season

Shar VanBoskirk October 14, 2021
The stakes around your email program are higher. Think and plan long term to do right with email marketing this holiday season.
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Blog

The Recipe For Holiday Success: A Heaping Helping Of Confidence

Andrew Hogan October 12, 2021
It’s the second holiday season of the COVID-19 pandemic. And, like last year, your prospects and customers want confidence, not questions, when using apps and websites. Learn how to provide that confidence.
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Blog

Marketers, Stop Being Part Of The Facebook, Inc. Problem — Start Being The Solution

Jessica Liu October 12, 2021
Facebook, Inc. is in the hot seat again due to a recent The Wall Street Journal “Facebook Files” exposé and 60 Minutes whistleblower interview. As we’ve said again and again, a singular event won’t be enough to bring down the social media behemoth. Facebook will experience a degradation of its reputation by a thousand cuts: […]
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Blog

Banks Must Align Strategy And Technology To Succeed With Personalization

Aurelie L'Hostis October 7, 2021
Banks need a customer-led strategy to govern cross-functional personalization efforts and to determine the right technology investments.
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