Lester Wunderman
Yesterday in a conversation with Charlene Li which I will be posting in greater detail later, she mentioned that Lester Wunderman believed that there was no such thing as customer loyalty…that businesses needed to consistently and constantly satisfy their customers; this begins with listening. And with the thought of listening, I am looking forward to his Keynote which begins in a few minutes.
Lester Wunderman, Forrester Marketing Forum, Charlene Li