My favorite quote so far..
Forrester
"Everybody wants to go to a Playboy party. That is a hugely leverageable asset."
— Christie Hefner
Categories
Get The Insights At Work Newsletter
Thanks for signing up.
Stay tuned for updates from the Forrester blogs.
Cut Through CX Tech Noise And Buy Smarter
Stop wasting money on tools you don’t need. Learn how to use Forrester’s function-first framework to align CX tech with business goals, avoid overspending, and drive real results.
Blog
Answer Engines’ Next Act: From Visibility To Growth
Nikhil Lai
23 hours ago
Treating answer engine optimization (AEO) best practices like checklist activities ignores answer engines’ impacts on brand strategy and interdisciplinary workflows. Effective, differentiated AEO requires marketers to understand answer engines’ role in the funnel and the new ways they orchestrate influence. Answer Engines Are More Like Billboards Than Search Engines Answer engines act like brand media […]
Blog
Europe Builds The Blueprint For Social Platform Accountability
Jess Lloyd
2 days ago
Europe is moving platform accountability upstream, placing new scrutiny on the algorithms and design choices that shape social media experiences. For marketers, the bigger story isn't regulation itself — it's what growing consumer distrust means for the future of audience insights and targeting.