Mobile Browser – In Need of a Companion

Across industries, competitive advantage increasingly depends on an organization’s ability to apply AI to decisions, operations, and customer experiences. As enterprises adopt more autonomous and context-aware systems, data architectures built over decades are proving insufficient. Agentic AI requires data environments that deliver context, responsiveness, and semantic consistency at scale. At Forrester, my research focuses on […]

Revenue enablement platforms aren’t plug‑and‑play solutions that deliver value on day one. They function as living systems that require strong taxonomy, disciplined content governance, and readiness pathways aligned to real selling situations to become usable and trusted. When leaders resist autopilot and commit to ongoing stewardship, REPs can drive adoption, reinforce effective seller behaviors, and produce measurable commercial impact.