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We often hear comments and questions from customer experience and digital business leaders such as, “We designed and built this product, but not many people use it — and we don’t know why” or “We have a chatbot, but customers are not using it, so how can we drive engagement?” These issues often arise because […]
Blog
While we receive many client inquiries on best practices for innovation management, there have been four recurring categories of inquiries lately that dominate our client conversations. Do we still need an innovation team? Clients want to validate their organizational innovation setups against best practices. While most of our clients are operating centralized innovation teams, their […]