Okay, everybody needs to watch Lost tonight, to see if this nutty idea works. (On-screen text on a repeat of last season’s finale, to help you follow three seasons of convoluted plot. They’ll even tip off “easter eggs.”)
Real fans would use the Internet to do this — 42% of adults watch TV while they’re online on a monthly basis, a third weekly, and the pattern doesn’t skew young. Will it feel like satirical MST3K and VH1 pop-up video? Or like useful sports stats? Stay tuned, we’ve got some old-school iTV research in the works.
And how does this not violate the writers’s strike? (A “marketing” firm did the work.)