Last chance…

As in years past, we reviewed the websites of 116 brands and retailers to see how they did – and didn’t – choose to compete with the four-day sale. Here's what we found.

Forrester’s 2022 assessment of the state of US social commerce uncovered widespread consumer mistrust in social media, which fizzled social media platforms’ commerce ambitions. In our latest report, a 2025 look at “The State Of Social Commerce,” we maintain our reservations around social commerce “taking off” in the US, especially compared to emerging markets.