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AI Isn’t A Hardware Contest — It’s A Human Test
Most orgs get less than 50% ROI on AI. See how people, skills, operating models, and culture — not more tech — unlock the value your AI investments are missing.
Blog
AI Agents Are Your New Customer. But Can You Target and Grow Their Trust in Your Brand?
Chuck Gahun
9 hours ago
AI agents don’t browse your site or respond to marketing narratives. They retrieve, validate, and surface structured information to answer engines and consumer agents. That creates a fundamental shift towards business-to-agent (B2A) marketing strategies: how do marketing leaders target agents and grow their trust to retain their loyalty? To gain competitive advantage with machines – a.k.a. machine advantage – leaders must: 1. Look beyond getting content ready for agent visibility: Shape the agent’s context with a […]
Blog
Survey Insights: How Business Applications Are Purchased
Kate Leggett
10 hours ago
Get Forrester data on how business applications are purchased by IT and business stakeholders.