Win Over Complex Buying Groups With Adaptive Programs
B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.
It’s hard for marketers to keep track of the tools and platforms designed to help brands understand their consumers. As the demand for a more holistic view of the consumer and speed to insight grows, so does the scope of the platforms that support these needs.
The past 12 months have seen a noticeable decline in the number of CMOs in the Fortune 500. While economics is partly to blame, we’re witnessing a deeper transformation for marketing leaders.
