Best Wishes, Charlene
Forrester
Best wishes to rival fellow analyst Charlene Li on her new adventures. Even if they do call it “social computing” — bleah — in Cambridge….
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AI, Buying Networks, Revenue Growth — Master It All
Forrester’s B2B Summits connect you with analysts and insights to help you navigate buying shifts, win with AI, accelerate growth, and transform revenue.
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Most B2B Marketing Organizations Are Not Short On Activity — They’re Short On Learning
Christina Schmitt
4 days ago
Campaigns keep shipping. Dashboards keep glowing. But scratch the surface, and a harder truth emerges: Many teams repeat last year’s playbooks while markets, buyers, and channels move faster than they do. The risk is not doing too little. It is learning too slowly. That risk is rising. The majority of firms now default to playing it safe, […]
Blog
Publicis Acquires LiveRamp To Advance New Agentic AI Push
Jay Pattisall
4 days ago
Publicis Groupe has agreed to acquire data collaboration and identity resolution firm LiveRamp for $2.55 billion in a move aimed to expand the agency holding company’s artificial intelligence offering. The transaction is expected to close by the end of 2026, following the customary regulatory and shareholder approvals. Publicis will operate LiveRamp as an independent company […]