The Journal’s Lee Gomes goes after the long tail again, aided by a Harvard Business Review article. Wired’s long-tail hypemeister Chris Anderson responds, and a little more.
To paraphrase myself from some Jupiter research, it’s not saying much to acknowledge there are long-tail markets. Rather, you have to prove:
– there’s significant demand for non-blockbusters
– that the long tail could re-arrange Pareto-principle (80-20 rule) industries and markets
– and that anyone can make money off the tail, without also supplying the head
So far, no, maybe, and no.